CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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GREEN CONSUMER MANAGEMENT M.Mathi Arasi MBA‚ Anna University Sri Sai Ram Institute of Management Studies‚ Chennai‚ India mathi.arasi1@gmail.com Abstract— In this competitive world environmental issue plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. Green Consumer is one who is very concerned about environment and‚ therefore‚ only purchases products that are environmentally-friendly
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(Batch 2011/13) Bhavik Publication Pvt. Ltd. is the leading educational books publishing unit in Ahmedabad‚ Gujarat - with highest quality of materials‚ affordable price and high standard services. Bhavik has more than 2000 titles in the education market like Practice Books‚ Exercise Books‚ Drawing Books‚ Graph Books‚ Essay Books‚ Books on General knowledge‚ Computer books‚ Religious books‚ Grammar Books
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est paying jobs. Furthermore‚ Sinhala‚ the language of the Sinhalese‚ became the official Sri Lankan language. The Tamils had hoped that the island’s independence would bring equality to the country‚ but the cultural differences were just too great. Rioting broke out in 1958‚ followed by some compromises with the Tamils. The Sinhalese prime minister was assassinated Neal Lineback 1959 and there were ultra-leftist terrorist activities. Finally‚ in the early 1980s‚ and Mandy Lineback Gritzner Sinhalese
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“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY‚ Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management‚ Navi Mumbai‚ 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School
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NINE ENDING PRICE Have you ever though what impact does a price which doesn’t end with a simple round number tend to had on consumers? In 1996‚ Schindler and Kibarian published an experimental study to test the influence of Nine Ending Price. This experiment was conducted through direct mail of a catalogue of women’s clothing retailer to around 90000 women. All catalogues were identical except for the prices‚ which ended with 00‚ 99‚ and 88. Results showed that nine ending prices led to increase
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Principles of Consumer Behavior: Consumer behavior is dynamic. It involves thinking‚ feeling as well as actions of consumers‚ consumer groups and society. The study of consumer behavior looks at how people buy‚ what they buy‚ when they buy and why they buy it. It examines the buyer decision process‚ both individually and in groups. It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants and assess consumer influences
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ASSIGNMENT 1 What Happen the Petrol Price Decrease in the Ends of 2008 and its Effect on Consumers and Suppliers. Petrol is a petroleum-derived liquid mixture‚ primarily used as fuel in internal combustion engines. It also is used as a powerful solvent much like acetone. Petrol is very important in our life. Most current or former Commonwealth countries use the term "petrol"‚ abbreviated from petroleum spirit. In North America‚ the word "gasoline" is the common term‚ where it is often
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“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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be critical to enhance the understanding of the business and to improve decision-making. The Sales Analyst will create both standardized & custom reports‚ conduct quantitative solutions & sales analysis‚ provide support for internal‚ retailer & consumer promotions‚ and assess future needs and data integrity. He/She must develop standardized tools‚ methodologies and business processes aimed at improving operational efficiency. Responsibilities Collect‚ analyze‚ evaluate and report data in order
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