Proposal TOYOTA PRIUS Group 6 Name: Lei Kin Pang‚ Gordon () Mok Ka Ho‚ John () Chan Chi Ho‚ Daniel (02700333) Lai Wai Yip ‚ Marc () Yim Ka Wai‚ Kathy () Cheung Lap Kei ‚ Kei () CONTENTS Page 1. Execution Summary 2. Situation Analysis a. Background Information of Toyota Motor Corporation b. Communication History of Toyota Motor Corporation c. Background Information of Toyota Prius d. Awards
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Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result
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Toyota Prius Although I’m not really on the car level the due to the fact that I drive a 2001 Chevy Venture so I made some research about this model‚ I find out that Toyota Prius was first marketed from 2000 to 2003 in the U.S now they are thinking of improving the next generation Prius which will be powered with a Lithium-Ion battery. Toyota had lots of good cars‚ good mileage‚ and they last for a while but now this days they complicate cars with so much devices it’s ridiculous‚ just couple
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What Are the Environmental Factors That Affect Health Health is affected by a combination of factors. The condition and environment is an important consideration when determining health. Other than the more commonly considered factors such as healthcare access‚ factors that have large impacts on the health of a population include the living conditions‚ genetics‚ level of education and the state of the environment. Thus‚ the World Health Organization has defined the determinants of health‚ which are
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Environmental Factors Paper Dallas Brekke MKT 461 - Marketing March 11‚ 2007 Environmental Factors Paper In any company‚ external factors exist that have an effect on the firms operations. Much of the time‚ these factors are largely uncontrollable and can only be managed and influenced to the best of the firm ’s ability. These factors are what make up the marketing environment. In this paper‚ we will explore some of the domestic and global environmental factors that may impact Dell Computer
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MICRO ENVIRONMENTALFORCES | EVENTS | IMPACTOPPORTUNITIES/THREATS | COMPETITORS | * YEOS * POKKA | -VE IMPACT * Holds high percentage of market share * Both YEOS and POKKA are the leading brand in the Asian Specialty drinks category. They both have their own loyal group of consumer. In addition to that‚ they also have similar range of product‚ pricing‚ placing of product as F&N Seasons .Thus‚ they are viewed as the strongest competitor to F&N Seasons * Products are similar
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Environmental Factors Amy S. Rivera MKT 421/Marketing Mr. Jim Severnak October 19‚ 2008 Introduction This paper will discuss Coca-Cola’s organization as this company conducts both domestic and global marketing. The high-level domestic and global environmental factors that will impact the organization’s marketing decision will be discussed‚ as well as how technology impacts the organization’s marketing decisions. The author will also analyze the importance of social responsibility and
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Environmental factors can play a major part in a company’s marketing plan. Environmental factors can include social‚ ecological‚ political‚ cultural‚ technological‚ and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo’s marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world. A company
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Environmental Factors MKT 421 March 8‚ 2011 ENVIRONMENTAL FACTORS Nike is an organization that conducts both domestic and global marketing. The environmental factors will be identified that will affect the global and domestic marketing decisions. The following will be addressed as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of
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Two types of utility that Toyota Prius exemplifies are Ownership and Time. When a consumer purchases a Prius they are transferring ownership which would explain Ownership utility. I think Time utility is also represented since our environment is making a switch toward more environmentally friendly world. Toyota’s timing on the Prius was perfect; people are becoming more and more conscious of the environment everyday so the Prius was fast selling when first introduced. There was a long wait to
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