cashless economy project of the Central Bank of Nigeria (CBN) is being pursued gradually but vigorously and the introduction of mobile money in Nigeria in recent times can be better appreciated when appraised within this greater scheme of things. In Nigeria‚ as it is in other developing nations where mobile money operations have successfully taken off‚ the use of mobile phones as payment platforms has been necessitated by the need to include a greater proportion of the unbanked and under-banked populations
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Topic: Consumer Buying Behavior - Marketing to teenagers Name of Article Reviewed: Why Joe Camel and youth-targeted tobacco ads should be banned Source of Article: Culture Map Austin (Online) http://austin.culturemap.com/newsdetail/04-08-12-09-03-why-joe-camel-and-youth-targeted-tobacco-ads-should-be-banned/ Author: Jeffery Kreisberg Date: April 8‚ 2012 Article Summary: This article states that although only two percent of teenagers are smokers; fifty percent of tobacco companies
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Global Marketing Plan 1. Identify the company‚ division or product: Company Introduction * In-N-Out Burger is a regional chain of fast food restaurants with locations in the western United States but mainly California. * Founded in 1946 by Harry Snyder and his wife Esther‚ first establishing their location in Baldwin Park‚ California. * There after new locations have open including some in Nevada‚ Arizona‚ Utah and now Texas. * Operation hours: 10:30 am- 1:00 am (Sunday-Thursday)
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What Is Physics and What Are Its Uses? Physics‚ a branch of science‚ is traditionally defined as the study of matter‚ energy‚ and the relation between them. The interaction between matter and energy is found everywhere. In order for matter to move‚ it requires some form of energy. Sports show many good examples of the relationship between matter and energy. For instance‚ a pitcher requires energy to throw a baseball at the incredible speed and accuracy that is needed to keep the batter from
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“WHAT DRIVES CONSUMER BEHAVIOUR” by Erika Rence Rence describes in her article how the consumer behaviours have changed during the last years and how it is affected by world events‚ uncertainty‚ insecure futures and many others. She describes that the change in Consumer Behaviour requires the distinctive marketing for separate age-groups‚ exactly 5 groups. Birth-12 years old: This group of consumers cannot be put under the same marketing scheme. Four distinct under-groups are needed‚ as
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Micro Economic Essays These are some suggested micro economic essays. The essays are from different exam boards. In practise they ask similar questions so they will be helpful whatever your exam board. There are different ways to answer questions. But‚ all these answers contain enough material to get the top grade. Whenever the question requires evaluation‚ the essay contains the necessary critical distance. On the last page‚ there are some general tips for evaluation. Note: These essays are for
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interaction with consumers as another technique that has been successfully used to market new media usage‚ most notably to drive consumer adoption of mobile phone data services. It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of recent successful advertising campaigns for mobile services are used as exemplars of the ways in which advertisers and agencies can actively seek out and make use of consumer creative input
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ideas‚ research and techniques about brand communications in a convenient magazine format. Learn more at www.admapmagazine.com Admap July/August 2006‚ Issue 474 www.warc.com Marketing to the four-eyed‚ four-legged consumer Tim Coffey‚ David Siegel and Greg Livingston The nature of the four-eyed‚ four-legged consumer (4i4l)‚ otherwise known as mother and child‚ changes as the child matures from prebirth (pregnancy) to teen. Today’s mothers and their children are substantially different from previous
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Introduction Global marketing refers to marketing activities coordinated and integrated across multiple country markets. The concept of this involves the creation of a single or standardized strategy for a product‚ service or a company (Johansson‚ 2006). Those markets are not only defined within country boarders‚ but are also defined by buyer preferences that are similar across countries. Recently‚ going global becomes a trend. As Crespy (1986) indicated‚ firms should turn themselves into global
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---------------------------------------------------------------------------------------------------------- A Study on Applications of Mobile Phones by Students of NITK‚ Surathkal.. ---------------------------------------------------------------------------------------------------------- Submitted by B Shrikar‚ Roll No: 12HM34 as a project for Business Research. ----------------------------------------------------------------------------------------------------------
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