"What might be some of the benefits of mobile marketing for firms that use it to reach out to consumers" Essays and Research Papers

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    Organisational Development What are some of the issues that arise in an OD consultant-client relationship and how do you prevent and solve same. Claudine Benjamin UWI November‚ 2014 The consultant in the OD consultant-client relationship is expected to provide the client with professional expert advice in a specific field by assisting the organisation in an objective manner to identify‚ analyse and‚ upon request‚ assist in implementing solutions to specific problems. There have been several schools

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    “To what extent are a consumers rights protected under the law? Are there any factors that might limit a consumers ability to exercise their rights?” Every day billions of dollars are spent on everyday items such as cars and clothes and with so many transactions occurring it is important we have laws to protect us. Everything we buy has its own contract containing either or both of implied or expressed term. The Implied terms may be in form of certain conditions or warranties and without implied

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    Firm Formation

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    Firms did not flourish until the early 20th century. They emerged as an authorized structure and were granted exclusive rights to trade and conduct business in certain markets and products. The fact that firms are a different way to organize economic activities cannot explain explicitly and adequately the reason of firm formation. Many socialists and economists have given their interpretations of the conditions under which firms emerged and developed in certain ways in a specialised exchange economy

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    LITERATURE REVIEW Consumers’ attitudes towards marketing activities are important from both a theoretical and a managerial standpoint (Gaski and Etzel 1986). As consumer attitudes significantly affect their behavioral responses to marketing activities‚ knowledge of consumers’ attitudes toward marketing has been used in economic forecast and found to be linked to several key macroeconomic variables (Chopin and Darrat 2000). Such information can also help devising effective strategies for companies

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    essence of the marketing concept is the idea of placing customer needs at the centre of the organization’s decision-making. The need to adopt this approach stems from a number of factors‚ including increased competition‚ better-informed and well-educated customers and‚ perhaps most importantly‚ changing patterns of demand. Primarily it is the change in patterns of demand that has given rise to the need to segment markets. Market segmentation is one of the central pillars of modern marketing and is found

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    Is Use of Mobile Phone by students such a bad thing? - Anusha Bargavi A major on-going and never-ending debate these days is about the increasing development of technology‚ especially that of mobile phones. Although they are highly useful and increase one’s efficiency at work‚ the many demerits of the cellular phone are now taking the limelight.  The hot topic of the day is the use of these cell phones in educational

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    Why do consumers like to engage in conspicuous consumption? What are the marketing implications? In society‚ consumers do not only buy products to satisfy needs. Instead‚ they buy luxury products‚ which symbolise a lifestyle or image they would like to acquire. They aim to acquire this image by displaying that they can afford such luxury goods. This is called conspicuous consumption. This essay will determine why consumers engage in conspicuous consumption and what marketing implications

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    THE MARKETING MIX IS AN OLD TOOL. NEW TENDENCIES AND THEORIES WORK BETTER NOWADAYS Many firms use a variety of methods to make strategic marketing decisions in order to grow‚ compete‚ be first-positioned or just high-positioned‚ or to maintain themselves in the market. But there is one method‚ which is very applied by companies to make relevant decisions. It is usually called the marketing mix of the four P’s. A variety of testimonies and opinions to show that the four P’s‚ according to my opinion

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    Mobile phones are more of a nuisance than a benefit.’ Discuss The mobile phone is a device which has revolutionized the world of technology. In fact the mobile phone started with the keypad buttons and has now attained the ‘touch screen’ system. Nowadays three persons out of five possess a mobile phone. It is a tool which is used everyday and is sometimes essential for someone depending on the type of job‚ one does. For instance‚ businessmen use their mobile phones much for transactions or for

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    Objectives of Firms

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    Objectives of Firms Introduction to Business Objectives Standard theory assumes that businesses have sufficient information‚ market power and (importantly) motivation to set prices for their products that maximise profits This assumption is now heavily criticised by economists who have studied the organisation and objectives of modern-day corporations. Not only do most businesses frequently move away from pure profit-seeking behaviour‚ many are organised and operated in a way where profit is not the

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