Database marketing is the technique of gathering all the information available about customer‚ leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a collection of data arranged for computer retrieval. Marketing can defined as "performance
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1: Recreation & Sports Equipment Corporation sells a product that is capable of seriously injuring consumers who misuse it in a foreseeable way. Explain whether the firm owe an ethical duty to take this product off the market. Describe the conflicts that might arise if the firm stops selling this product. Firms rarely take products off the market just because of the potential that some idiot can misuse the product. Some products can be misused somehow and way too often the misuse is intentional on the part
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2012-14 Group 6 Mobile Phone Survey Report The various factors the influence the buying decision Table of Contents Executive Summary 3 Research Objectives 3 Research Methodology 3 Mobile Phone Usage 3 Introduction 4 Problem definition 6 Hypothesis 6 Research methodology 6 Literature review 6 Focus group discussion 7 Key points which emerged out of Focus group discussion 7 What are the learning out of our Focus group 8 What was the disadvantage of having a focus
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Marketing Research: Children ’s Breakfast Cereal Consumer Report Investigation to identify key influences that determine children ’s consumer behaviour and knowledge of branded cereals Investigation into the effects of key influences on children ’s consumer behaviour and brand knowledge to determine a new marketing strategy. Executive summary This research aims to identify key influences that effect children ’s consumer behaviour and brand knowledge in relation to the children ’s
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10 Critical Issues 11 2.0 Marketing Strategy 12 2.1 Mission 12 2.2 Marketing Objectives 12 2.3 Financial Objectives 12 2.4 Target Marketing 12 2.5 Positioning 13 2.6 Marketing Mix 14 2.7 Marketing Research 14 3.0 Financial Projections 16 3.1 Financials‚ Budgets‚ and Forecasts 16 3.2 Break-even Analysis 16 Break-even Analysis 16 3.3 Sales Forecast 16 3.4 Expense Forecast 16 4.0 Controls 17 4.1 Implementation Milestones 17 4.2 Marketing Organization 17 4.3 Contingency
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Marketing Management Assignment 1 Product Segmentation of Samsung Mobile Phones SEC Classification VALS Segmentation SEC Classification : No. of Durable s None Educati on level (Refer Note 1) A SEC Samsung Model No. Guru E1081 E1200 E1205 E1175 Star S5233 B130 Guru 100i GuruB1125 Guru 2130 Price in Rs. Picture of Model Remarks E3 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 979/1‚000/1‚180/1‚245/1‚299/1‚690/1‚670/1‚999/1‚770/- Average monthly income of people in this SEC would
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with about 10% of consumer demand coming in quarter 1‚ 20% in quarter 2‚ 30% in quarter 3‚ and 40% in quarter 4. about 30% of consumer demand coming in quarter 1‚ 20% in quarter 2‚ 10% in quarter 3‚ and 40% in quarter 4. about 25% of consumer demand coming in quarter 1‚ 15% in quarter 2‚ 30% in quarter 3‚ and 30% in quarter 4. about 15% of consumer demand coming in quarter 1‚ 20% in quarter 2‚ 25% in quarter 3‚ and 40% in quarter 4. about 20% of consumer demand coming in quarter
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to become the top value-for-money mobile phone in the country. In its first year‚ Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for everyone‚” providing handsets that cater to different age groups and match different lifestyles. It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010‚ barely two years after it started‚ Cherry Mobile was voted IT Company of the Year in
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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Question 2: Using a multistage CDP model‚ describe how consumers in this market segment( Gen Y and young professionals) typically make furniture purchase decisions. In this case‚ it mentions 4 stages which include need recognition‚ search process‚ pre-purchase evaluation‚ and purchase. Need recognition occurs when consumers really need more furniture commonly. Actually‚ many situations will cause their needs. For instance‚ replacing their furniture‚ having more money‚ get ting married and so
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