New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
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Kumar 1807 A01 Regd Id 10810515 The product life cycle The most effective way to reduce the impact on the environment is to integrate environmental considerations into the product development process. To do this‚ designers must consider the environmental impact of materials‚ energy and toxicity across an e–product’s entire life cycle. The product life cycle begins when raw materials are extracted from the earth and ends when the materials from the products are reused‚ recycled‚ recovered or discarded
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Stages in the Product Lifecycle There are four stages in the product life cycle: introduction‚ growth‚ maturity‚ and decline (Figure 1). Introduction The introduction stage of the product life cycle is where a new product is launched into a market. Often the product will have little or no competitors at this point. Nonetheless‚ sales may remain low because it takes time for the market to accept the new product. At this stage of the life cycle‚ the company usually loses money on the product. Growth
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t 9/2/2556 For g et the Pr oduct Life Cycle Concept! - Har var d Business Review Harvard Bus ines s Publis hing: For Educators | For Corporate Buyers | Vis it Harvard Bus ines s School January 1976 Forget the Product Life Cycle Concept! by Narim an K. Dhalla and Sonia Yus peh Comments (0) Suppos e a brand is ac c eptable to c ons umers but has a few bad y ears bec aus e of other fac tors —for ins tanc e‚ poor advertis ing‚ delis ting by a major c hain‚ or entry of a “me-too” c
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Cityman launched in 1987‚ 1st GSM mobile phone‚ Nokia 1011‚ launched in 1992‚ to the latest Nseries and ESeries range of mobile device. Nokia understands the importance of product life cycle and has evolved from a basic voice phone to the present high-end multimedia phone. Below is a brief highlight on Nokia’s mobile products over these years (extracted from www.nokia.co.uk). Year Phone Remarks 1987 Mobira Cityman NMT network 1992 Nokia 1011 1st GSM phone 1994 Nokia 2100 Nokia differentiated
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Advantages and Disadvantages of Hstorical Cost Accounting Advantages and disadvantages of historical cost accounting‚ alternatives to historical cost accounting 2.1 Introduction Accounting concepts and conventions as used in accountancy are the rules and guidelines by which the accountant lives. The historical cost accounting convention is an accounting technique that values an asset for balance sheet purposes at the price paid for the asset at the time of its acquisition. The historical
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communication between cultures. Differences in age‚ ethnic background‚ gender‚ sexual orientation‚ physical ability‚ and economic status can all affect the communication process. Childs recognizes that these differences represent both a challenge and an opportunity‚ and a key part of his job is helping IBM executives and employees work together in a way that transforms their cultural differences into a critical business strength. As he Ted Childs oversees IBM’s efforts to build competitive advantage by capitalizing
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RETAIL EVOLUTION 1) Why are retail life cycles becoming shorter? The retail life cycle is becoming shorter because many products in industries are revitalized by product differentiation and market segmentation. The time you need in order to sell your products on a market and recover your investments shrinks therefore companies reassess the product life cycle costs. There are more and more aggressive competitors that mean it is essential for companies to constantly innovate.
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What are the differences between absolute advantage and comparative advantage? Absolute advantage and comparative advantage are two basic concepts to international trade and perhaps two most important concepts in international trade theory. Under absolute advantage‚ one country can produce more output per unit of productive input than another. With comparative advantage‚ if one country has an absolute (dis)advantage in every type of output‚ the other might benefit from specializing in and exporting
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BSBA III- Financial Management Credit and Collection ADVANTAGES OF CREDIT It’s convenient to use in a wide variety of place in stores‚ on the phone or online. You can manage your budget using your monthly statement with the details of all purchases. It is safer than carrying a lot of cash. You can earn prizes like rebates or points. DISADVANTAGES OF CREDIT If you make late payments‚ do not pay the balance in full‚ or exceed your credit limit‚ you will have to pay extra in fees and interest. Credit
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