Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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Achieving high job satisfaction 4 1.2 Reducing employee turn-around 4 1.3 Improving high productivity 5 1.4 Reaching high-quality work 5 2. Methods of motivating all employees 6 2.1 Happy environment 6 2.2 Give a praise in public 6 3. Three ways to motivate the minimum wage 7 3.1 Rewards 7 3.2 Promotion 7 3.3 Make Them Feel Special 7 4. Teamwork and individualism 8 4.1 Working in a Team 8 4.2 Benefits of Individualism 8 5. Improving company’s growth and profit 9 5.1 Increasing productivity of company
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“WHAT DRIVES CONSUMER BEHAVIOUR” by Erika Rence Rence describes in her article how the consumer behaviours have changed during the last years and how it is affected by world events‚ uncertainty‚ insecure futures and many others. She describes that the change in Consumer Behaviour requires the distinctive marketing for separate age-groups‚ exactly 5 groups. Birth-12 years old: This group of consumers cannot be put under the same marketing scheme. Four distinct under-groups are needed‚ as
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Consider various need theories. What are Pamela Jones’ underlying needs that motivate her? What is the basis for your answer? Pamela Jones was passionate about banking when she started working at ABC Bank of Winnipeg. She attended various training program‚ and she was told by her manager that her job was above average .In the beginning‚ she was proud to be a banker and proud to be a member of the ABC Bank of Winnipeg. However‚ everything changed when she realized that her needs weren’t being satisfied
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Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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What does it mean to be a consumer : Issues‚ Problems‚ Challenges‚ Attractions? A consumer can be defined at its most basic level as “an individual who buys products or services for personal use.” There is a common misconception that we can only consume tangible products or things which we can physically use. However‚ as mentioned in the definition above we can also consume leisure activities- such as watching television‚ surfing the internet or going for a swim‚ we can consume education by
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CHAPTER 1: THE AGE OF SELLING‚ SELLING AND SALESPEOPLE SELLING IS PERVASIVE The pervasiveness of selling in practically all human endeavors‚ occupations‚ preoccupations‚ and professions that require contact and engagement with people is by itself a compelling reason to formally study the art and science of selling. It is an art because it requires skills that have to be constantly practiced to achieve‚ at least‚ a decent level of excellence or perfection; on the other hand‚ it is also a science
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How to Motivate Students to Learn How to Motivate Students to Learn Following the Educational Psychology Theory and Practice Jessica Grayson Alcorn State University Running Head: How to Motivate Students to
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Katherine Hua Mrs. Grubbs Freshman English H‚ Period 4 26 May 2013 Self-Interest Motivates Humans have always wondered what drives them to make the choices the make. One of the theories people have come up with is that self-interest primarily motivates mankind. This theory is defended in the actions of Luba and her suitor in Angels of Bergen-Belsen‚ the decisions made by Ilsa Hermann and Hans Hubermann in The Book Thief‚ and the struggles with death in Night. In Angel of Bergen-Belsen‚ Luba
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Q1 What is the objective of this role play? The aim of this ICA is to enable you to put in practice all the techniques and concepts we have covered in this module. You will engage in a role play exercise with a potential “customer” of your product/service offerings. Q2 *How do we need to do first*? First‚ you need to form yourselves into group of 5. Select someone in your team to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You
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