3) Discuss the way situations might influence consumer attitudes. For example‚ what might be the attitude of the consumer be late at night after a class? What about for lunch on the run and dinner with friend before a movie? Discuss a vegan seeking dining options and the attitudes they might express. Are there any other situation you can think of? 1. Situation influence consumer attitudes Attitudes occur within a situation. Schiffman and other (2014) suggested that “situation” means events or circumstances
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psychology of selling: Why people buy? MM4781 Tan Kuangming 12133304D Introduction When sales people are communicating the sales message to the customers‚ it is important to know the reason behind consumer behaviors. In other words‚ why people buy? Based on the reasons‚ sales people can decide what kind of products are suitable for the customers‚ the content of the presentation and the negotiation skills for achieving win-win situations. Therefor‚ the psychology of selling is to master
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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GTI Staff Papers on Laser Technology Page 1 of 3 Publications by GTI Staff on Application of Laser Technology to Well Construction and Completion 1. Batarseh‚ S.I.‚ Gahan‚ B.C.‚ Sharma‚ B.C.‚ R. 2005. "Innovation in Wellbore Perforation Using High Power Laser‚" IPTC Paper 10981‚ International Petroleum Technology Conference‚ Doha‚ Qatar‚ November 21-23. 2. Gahan‚ B.C. "Putting the Pressure on Fiber Laser Perforations" (pdf 461 KB) GTI Document No. GTI-05/0243‚ GasTIPS‚ 11‚ No. 4 (Fall
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The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools
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Assignment On “ PERSONAL SELLING ” Submitted by: Jaydip Shah (101) Dated on: March 22‚ 2010 GANPAT UNIVERSITY V. M. PATEL INSTITUTE OF MANAGEMENT INDEX CONTENT Introduction………………………………………………………………………………….3 What is Personal Selling…………………………………………………………………….4 Advantages of Personal Selling……………………………………………………………..5 Disadvantages of Personal Selling………………………………………………………….6 Types of Selling Roles………………………………………………………………………7 Trends in Selling……………………………………………………………………………8
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travelling with his products on a horse-drawn carriage from one town to another to sell his goods. But until today it has evolved from this uncoordinated selling on weekly markets to a very complex process including different activities to finally close the sale. This essay is prepared to have a closer look on even those changes in the history of selling and to explain the evolution by considering historic and contemporary sales methods and attitudes. With the end of mercantilism‚ by the middle of
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STATE BANK OF INDIA Reason of cross selling commission income of bank not increasing exponentially SUMBITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTSOF THE DEGREE OF POST GRADUATE DIPLOMA IN MANGEMENT CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA KAJAL KUMARI 6/22/2013 CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA EXECUTIVE SUMMARY This
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Financial methods of motivation are the best way to motivate all workers It has several methods to motivate people to work hard in companies. These methods can be divided into two groups: financial methods and non-financial methods. Financial methods include commission‚ bonus‚ profit sharing and the like. Non-financial methods mean other ways to encourage employees without money‚ such as a better working environment‚ friendly colleagues and respect from the boss. Nowadays‚ an increasingly number
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graduating high school and relying on my parents for anything. My parents have not learned to let go and say “no.” Lousy guidance is what surrounds me and it motivates me to do better. Ever since I was young‚ teachers will always tell my parents "what a bright student she is." I never thought they meant it. Teachers say those things to make sure you always do your best‚ and it did help for a while. During my middle school years‚ I never cared about my grades. I thought it was "cool" just to sit
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