1. 2. A rational appeal in advertising ( refers cognitive strategy) means more emphasis is placed on providing factual information and specific details about product benefits. For example: Generic messages Preemptive messages Unique selling propositions The hyperbole Good example was DLR ‚ their messages have been very product focused‚ typified by ads for speed of recovery‚ get you home services‚ helpfulness of their staff and a range of ancillary products such as car finance‚ legal and advisory
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DIRECTIONS: This is how you should structure your appeal letter. Please make the letter concise‚ but as long as necessary to explain each area below. It is fine to make it more than one page. Please sign the letter before turning it in. Do not email or fax the final draft. DELETE THIS HEADER BEFORE SUBMITTING YOUR FINAL LETTER May 15‚ 2012 (put in the date you submit the letter and appeal form) Joe Smith (put in your name) 123 Main Street (put in your street) Anytown‚ CT 06123 (put in your town‚
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What is your opinion on modern music? I won’t judge you on your opinion‚ if you don’t judge mine. I was just curious to see some of the responses from this question. I feel that when some people use the term that music now a days isn’t "real" or takes no "talent" doesn’t have a factual argument behind it. I’m sure that in previous generations‚ the music the listened to was also called not "real" by others older than them‚ but now that’s what is referred to as real music. Does this mean that generations
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Music has been around the world since the beginning of entertainment. Music has popular since the 1960s. During the 1960s’‚ music has changed from classical music to modern pop and rock from the artists such as The Beatles and The Rolling Stones. Also‚ in the ‘60s‚ they were containing songs that were use to protest. For example‚ Soul singer Sam Cooke wrote “A Change Is Gonna Come” and Bob Dylan wrote “Blowin’ in the Wind”. Both songs are responses to racism during the Civil Rights Movements. Also
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2.09 POP Music: Review Questions and Critical Thinking Questions Jorge Gomez Nov. 13‚ 2013 Review Questions: 1. Popular music is any music since industrialization in the mid- 1800s that is in line with the tastes and preferences of the middle class. 2. Pop music uses themes that are short songs about love and other existing themes‚ a song that uses this theme would
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advertising. In the article‚ “Advertising’s fifteen basic appeals”‚ (Prentice Hall‚ 1998)‚ Fowles explains how advertisers try to influence consumers through various physiological and psychological levels. According to Fowles‚ humans have a number of needs that appeal to their psyche. For example‚ the need for sex‚ affiliation‚ nurture‚ guidance‚ and physiological needs. He states that these basic needs‚ along with many others‚ are what influences society’s decision making. Fowles states‚ “ by
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Lauren McFall Mr. Gossett English 10H-4 March 17‚ 2008 You are What You Eat Throughout the past twenty years‚ obesity in the United States has drastically increased. Currently‚ one-hundred and seventeen billion people in the United States are obese. Out of those people‚ three-hundred thousand people die each year because of complications due to being over-weight. One out of every four children in the average school in the United States is over-weight. In an effort to combat this growing
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Emotional and Rational Appeals Abstract In many studies‚ data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also led to suggest that people in negative moods are affected by the quality of persuasive messages. Using manipulations techniques‚ bad mood may result in a different interpretation of anything from a verbal argument to a literal message. Even though
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In Mark Edmunson’s article “Who Are You and What Are You Doing Here?”‚ he directs this article to incoming freshman and talks about going to college with very little resources and being the only one in his family to goto college; he also talks about what students need to do in college to be successful. Edmunson thinks everyone should find out who they really are in college so you know what you want to do in your future career. Not just going to college pursuing a career thats not much of an interest
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Have you ever downloaded music before? Right now there is someone who is illegally downloading music off the internet which is causing a record company to lose money. Illegally downloading music online is a crime that can give you unexpected lawsuits. This causes negative effects in the music industry‚ the harmful effects of illegally downloading music online and how it has affected the artists and musicians. Many believe that downloading music for free isn’t illegal at all. 2. Can you go to
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