C2 differentiation Maximum points‚ minimum points and points of inflection All 3 types of point are easy enough to spot on a graph: • Maximum points are the tops of ‘peaks’ • Minimum points are bottoms of ‘troughs’ • Points of inflection are where a curve stops turning ‘left’ and starts turning ‘right’ (or vice versa). An example is the point (0‚1) on the curve [pic]+1 Notes (i) Any point on a curve where the gradient is zero can be
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Product differentiation is a marketing strategy that creates differences from other competiting products by focusing on its unique characteristics and features. The organizations target one market segment or the entire market by using this strategy. (Cravens‚ p110) The coca cola company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of
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ON GOOGLE IN “CHINA” Introduction: This analysis on this case study was performed based on the information provided from the “Http://www.icmrindia.org/casestudies” on the topic “Google in China”. Abstract: Google China was founded in 2005 and was originally headed by Kai-Fu Lee‚ a former Microsoft executive and the founder in 1998 of Microsoft Research Asia. In 2005‚ a Chinese-language interface was developed for the google.com website. In Jan 2006‚ Google launched its China-based
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Google upholds the position as the dominant search engine in the world‚ with 65 percent of the total search market‚ according to Hitwise. To maintain Google’s competitive advantage‚ the company has developed an infrastructure that guarantees a fast and efficient search engine‚ as well as branching out their efforts in other directions beyond search. Let’s first examine the speed of an average Google search. Any random search takes between 0.06 to 0.12 seconds (Gigaom). Google’s competitive edge
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#4. Do you think that Avis/Hertz will be able to replicate Enterprise’s success in the local car rental market? It’s hard to believe that Avis/Hertz would be able to replicate Enterprise’s success (at least in the near term) in the local car rental market. Given their current dominance in the market‚ relationships with auto shops/dealerships/insurance companies‚ and reservation system’s direct interface with insurers‚ Enterprise is the most well positioned car rental company for discretionary
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Human Resource Pratices at Google. (Executive Summary) Objectives of the week: Giving a brief look into the project‚ and making its outline‚ fit for successful completion of the project. Work Done/Objectives Achieved: INTRODUCTION OF ORGANISATION: The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google‚ Google Milestones‚ 2009). Co-founded
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Dilmagambetova Arailym 1) What is an enterprise? What is the role of the enterprise? Discuss with examples. An enterprise is an activity or a project that produces services or products. There are essentially two types of enterprise: * Business enterprises‚ which are run to make a profit for a private individual or group of individuals. This includes small business. * Social enterprises‚ which function to provide services to individuals and groups in the community. Business enterprises There are lots
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What Do Marketers Do? Introduction to Marketing Consumers are continually faced with an array of products‚ services and offers in their daily lives. For this reason‚ the need for marketers has become more crucial for businesses across the globe if they intend to survive in this competitive day and age. But what exactly does this role entail? This essay will aim to briefly touch on the key aspects that manifest this diverse occupation by examining firstly their involvement in market research‚ implementing
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Google Founded on: Sep 1998 Headquarters: Mountain View‚ CA‚ USA Founders: Sergey Brin‚ Larry Page Executive head: Eric Schmidt Google India Head: Rajan Anandan is a Sri Lankan who is currently the Head of Google India. He was earlier the Managing Director of Microsoft’s Sales Marketing and Services business in India. He took this up role in August 2008. Before this role‚ he used to be the Managing Director of Dell India Products: Nexus One‚ Android‚ Google Chrome‚ Google Buzz‚ Gmail
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Management Corporate Communication Operations Management Second Year 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Entrepreneurial Finance Entrepreneurship Development Project management Information Technology and E-Commerce Technology Innovation and Sustainable Enterprise Business Plan and Ethics Managing Diversity Business Environment and Ethics Strategic Management 100 100 100 100 100 100 100 100 100 --------Total 1800 --------100 100 100 100 100 100 100 100 100 11. MBA -Entepreneurship -2011-12 -SDE Page 2
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