--------------------------------- THE 140 MARKETING TERMS YOU MUST KNOW --------------------------------- A Above the line The most visible part of a communication program for the end consumer. Uses mass media channels such as press‚ bill boards‚ radio‚ TV and cinema. See also Below the line. Advertiser A company that uses advertising as a strategic tool to build its business. The advertiser most often works with an Advertising Agency. Advertising Agency The advertiser’s
Premium Advertising Brand Communication design
Diversity Strategy for My Organization Managing Diversity and Conflict September 18‚ 2012 Abstract Diversity in the workplace increases not only as the result of emigrations‚ but also as a significant expansion of globalization in the market place. These moves allow companies to identify‚ recruit‚ and train professionals from a diverse blend of backgrounds‚ cultures‚ and styles. Peter Senge in “The Fifth Discipline” states that only learning organizations can sustain in a high level
Premium Employment Organizational learning Culture
on MTV India Journal of Communication Inquiry Jocelyn Cullity The Global Desi: Cultural Nationalism on MTV India The article examines how the introduction of satellite television into India during the 1990s has led to the emergence of a new form of cultural nationalism based on the active and self-conscious indigenization of global media. Using MTV India as an ethnographic case study‚ this process is demonstrated through analysis of the images themselves and by a consideration of what they
Premium MTV Middle class Culture
learning to play by a new set of rules. Companies must be flexible to respond rapidly to compet- itive and market changes. They must benchmark continuously to egy. The quest for productivity‚ quality‚ and speed has spawned a remarkable number of management tools and techniques: total quality management‚ benchmarking‚ time-based competition‚ outsourc- achieve best prac- tice. They must outsource aggres- sively to gain ef- ficiencies. And they must nur- ture a few core eompetencies in the race
Premium Management Total quality management Strategic management
store in downtown St Gallen which has belonged to the family of the same name for three generations. Offering a full range of goods‚ it has been able to preserve its domonance in the region. Figure 1 presents the range of goods sold and estimates for current turnover. |Product goup |Turnover in mil. CHF | |Textiles‚ clothing and shoes |80
Premium Switzerland Strategic business unit Department store
generation today‚ "music television or MTV" has gained considerable audience in the music and television industry. During the last two decades since its conception in 1981‚ MTV channel has dramatically increased its share of viewers. Before MTV‚ music was just for the ears‚ only to be heard it did not matter what the artists look like just as long as they sounded good. But the emergence of MTV changed the concept of "talent‚ to be "talented". First one must perform well‚ sound good and most importantly
Premium MTV Music video Rock music
Comeback of the SNS Bank An analysis of the organization and a strategy for the organization Paper Public Relations & Reputation Management 13-05-2013 Abstract The Dutch government nationalized SNS Reaal‚ a bank and insurance company‚ on February 1st this year due to the incapability to solve its financial and organizational issues. The nationalization generated a great deal of media attention‚ mainly in a negative sense. This operation caused SNS Reaal to
Premium Public relations Stakeholder Communication
Talent Management Strategy Alicia Cann Dr. Zelphia Brown‚ SPHR HRM532- Talent Management 5/12/13 Formulate a talent management strategy to encompass the entire talent requirements of the organization. When discussing and planning your organization’s future‚ it’s important to consider not just the goals‚ objectives‚ and initiatives‚ but clearly how to accomplish them. The most important contributor is undoubtedly your employees. Aligning the organization’s business strategy with
Premium Management Organization Strategic management
organizational structure‚ they both possess upper levels of management that are responsible for making “major decisions” (Wk3‚ Lec. Sum.‚ 2012). Organic organizational structures‚ although are similar in comparison to hierarchical organizational structures in the since of upper management making key decisions‚ there are many differences in contrast to the hierarchical organizational structures (Wk3‚ Lec. pg. 2‚ 2012). Most large organizations tend to be organic due to the complexity of technology that
Premium Organizational structure Quality management Management
complex organic system‚ which has fierce competitions. Organizations should concentrate on their administrative management‚ thus they can gain more profit. Therefore‚ for an organization‚ the key part to ensure the business activities proceeded greatly is management. There is no doubt that the important role of management is the managers. This essay will define the term ‘management’ and discuss the responsibilities that managers performed. Management is a process of organizing work activities based
Premium Management