* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Polyester Manufacturing Polyester fibers‚ the synthetic fibers‚ are long chain polymers derived from coal‚ air‚ water‚ and petroleum. They are formed through chemical reaction between an acid and alcohol. In this reaction‚ two or more molecules combine to make a large molecule whose structure repeats throughout its length. These molecules are very stable and strong. There are variations in the compositions and therefore in the properties of polyester fibers. Types of Polyester The polyester
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The most climactic event of Dillard’s narrative is when the female moth goes into the flame of the candle and her body is shriveling and crumbling away. She connects it with what she sees in the bathroom because the hollow body of the female moth didn’t crumble and became a second wick on the candle‚ so therefore she knew what empty moth bodies looked like. 3. The analogy implies that when you become a writer‚ you have to dive into it and stick with it even when through the suffering. Also‚ writing
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The Resources of the Firm These resources may be divided by 3 categories 1. Tangible resources include land‚ buildings‚ plant and machinery. Example‚ Toyota’s Tangible resources It is not different from other companies‚ such as Financial: the ability to raise funds‚ a loan and issue stock to raise capital. Technological: patents‚ trademarks and copyright and trade secrets‚ etc. Physical: such as buildings‚ machinery‚ plant‚ equipment‚ research and development as well as all raw materials
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Thomke‚ S.‚ & von Hippel‚ E. (2002). Customers as Innovators: A New Way to Create Value. Harvard Business Review (Vol. 80‚ pp. 74). Main point Many companies sometime lack the understanding of what exactly their customers’ needs. This can cost companies a lot of money for loss of customers and sales‚ and to win back those customers. Product R&D in this case is a major drawback. Authors‚ Thomke and Von Hippel‚ have found that companies nowadays have come up with a new approach
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Medina-6600115 Mahesh Sharma Section J Case Study Case A: Reshoring Manufacturing: Coming Home Q A1: If you are the Chief Supply Chain Officer (CSCO) of a manufacturing company‚ what are the three major factors that you would argue to convince the Board of Directors in support of moving manufacturing back to Canada? Justify your answer. As the Chief Supply Chain Officer of a manufacturing company‚ the three major factors of moving manufacturing back to Canadawould be: the excess costs‚ the quality flaws
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Riordan Manufacturing Project Paper University of Phoenix CIS / 319 Executive Summary The purpose of this team project is to accurately identify‚ and then propose a System Development Life Cycle (SDLC) for Riordan Manufacturing. Riordan has three operating entities located in Georgia‚ Michigan and California plus a joint venture in the People ’s Republic of China. In each supply chain location inventory is received as raw goods‚ manufactured then shipped to customers throughout the world
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RESEARCH AT BITS 2009 Birla Institute of Technology & Science Pilani (Rajasthan) - 333031 January 2010 Appendix ‗L‘: Ref. BG Agenda Item No.63.11 Appendix ‗E‘: Ref. GB Agenda Item No. 49.07 RESEARCH AT BITS 2009 Birla Institute of Technology & Science Pilani (Rajasthan) - 333031 January 2010 PREFACE Research is an integral and important part of any higher education system. BITS‚ Pilani actively promotes research among its staff and students. In addition to basic research
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Dr. Riordan‚ a professor of chemistry he started Riordan plastics‚ Inc in 1991. Riordan Manufacturing is a global plastics‚ medical supplies‚ stents‚ automotive parts‚ appliance manufacture ’s parts‚ airplane parts‚ and beverage containers manufacturer. Riordan has 500 employees with a projected annual earnings of $46 million and a fortune of 1000 enterprises with revenues of $1 billion. Riordan Manufacturing has 4 worldwide locations Albany Georgia‚ Pontiac Michigan‚ Hangzhou China‚ and the company
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Ocean Manufacturing‚ Inc. c as e 1.1 The new client acceptance decision Mark S. Beasley · Frank A. Buckless · Steven M. Glover · Douglas F. Prawitt l ea r n ing o bje C t ive s After completing and discussing this case you should be able to [1] Understand the types of information relevant to evaluating a prospective audit client [2] List some of the steps an auditor should take in deciding whether to accept a prospective client Identify and evaluate factors important to
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