Apple Inc. ÍNDICE 1. INTRODUCCION 2 2. ANTECEDENTES 3 3. LA EMPRESA EN ESTUDIO 4 3.1. Historia 4 3.2. Estructura Organizacional 7 3.3. Planeación Estratégica 9 3.4. Productos y negocios 15 4. ANÁLISIS DEL SECTOR 16 4.1. Análisis del sector tecnológico en el Perú y el mundo 16 4.2. Análisis del Macroambiente en el Perú 19 4.3. Análisis del macroambiente en el mundo 20 4.4. Análisis de las fuerzas de Porter 21 5. APPLE Y EL MEDIO AMBIENTE 25 5.1. Impacto
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Apple IPods are very popular in today’s society. Many individuals enjoy listening to music on the way to work‚ school‚ or even to the gym. CD’s‚ cassettes‚ tape players and MP3 player’s sales have decease since Apple IPods have been created. IPods provides so much more to customers than the other devices. Everyone enjoy playing games‚ taking pictures‚ texting and calling friends‚ and using face time. What device allows you to enjoy all your hobbies at one time? Apple IPods. Apple IPods are a great
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Timed Essay What does it mean to be free? People throughout life have always tried to figure out what it truly means to be free. I mean we have went through many wars and still people think that they need to fight and take away peopleś rights. Not all people see in the right mind. They don´t understand what it truly means to be free. Being free means being able to voice your opinion without being punished or objectified. It also means that you should have the right to have an education no matter
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What does it mean to be a leader? I think that word contains a different meaning for every person. For instance‚ dictionary.com’s definition of a leader was: a person who guides or directs a group. But I think the true meaning of the word leader is much more than that. A leader is not just a person that directs a group. That is part of it‚ but in my opinion being a real leader is much more complex. My definition of a leader is: someone who has a selfless and loving heart‚ who motivates others to
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Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its great design‚ high technology‚ high quality
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General External Environment Demographic Segment The demographic for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers‚ it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products‚ but have since began a new aggressive campaign aimed at attracting new customers thus brightening the
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies‚ prior to designing their products and services must be aware of their target customers and markets. Once the designing
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4th semester. The financial analysis reveals that Apple has been undergoing an impressing growth in the net sales for the past few years. Furthermore the financial analysis showed that a big part of the net sales is generated by complementary products which can be connected to the sales of Macs‚ iPhones and iPods. The strategic analysis revealed that there is reason to expect continued redevelopment of products. An analysis of Apples core capabilities‚competitors and the development in consumer
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competitive advantage. Cost advantage and differentiation advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost(cost advantage)‚ or deliver benefits that exceed those of competing products (differentiation advantage). Therefor a competitive advantage enables the firm to create superior value for its customers and superior profits for its self. Cost and differentiation advantages are known as positional advantages since they describe
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