Plan 1. Figures of quantity: hyperbole; meiosis (litotes). 2. Figures of quality: metonymy (synecdoche‚ periphrasis‚ euphemism); irony. 3. Figures of contrast: oxymoron; antithesis. 4. Practical assignment Metonymy‚ another lexical SD‚ - like metaphor - on losing its originality also becomes instrumental in enriching the vocabulary of the language‚ though metonymy is created by a different semantic process and is based on contiguity (nearness) of objects or phenomena. Transference
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Cajigal‚ Jayson A. Narte‚ Brylle N. Petalver‚ Jane Elaine A. Polintan‚ Jerica May A. March 2014 ACKNOWLEDGEMENT We‚ the researchers would like to express our gratitude to those people who became part to complete this study. With all those help we succeed to overcome challenges and hardship that we had face. First of all‚ we would like to give thanks and honor to our Almighty God for the endless support‚ encouragement and wisdom that we received as we conducted this study. All our praises
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Ad Analysis Have you ever been walking down the ice cream aisle at the grocery store‚ and there are 12 different brands for the exact same flavor? If you have‚ and if you are as financially stable as I am‚ you almost always reach out for the cheapest one in your range of vision. One of the Ben and Jerry’s advertisements in the People’s magazine may make you think twice about the type of ice cream you are purchasing. This ad is an explosion of color‚ with an interesting layout‚ and a play on font
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Hadeel Daher Mr.Geigle English 1106 12 September 2014 “Ground Zero” The incident of a terrorist attack that occurred in New York City on the twin towers but also the pentagon was another target that was aimed for‚ only this one happened in Washington D.C. Both of these incidents come hand in hand and are rooted in America’s history‚ due to all of the American families who lost a loved one or a close relative. This impact was very hard to endure for many American hearts. September 11‚ 2001
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Ground water! What is it? Well it’s basically self-explanatory and is any water that is held under ground. That is only a very simple definition of it though and well in fact ground water is very critical to every ones life locally and worldwide. Most of the water that you drink comes from ground water and not from lakes and rivers even though those are considered as a part of ground water components. Ground water has many components that it can be divided into and this paper will explain what
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Advertising is the mean of conveying information about a product or service to the customer. The exact definition of this is describe or draw attention to (a product‚ service‚ or event) in a public medium in order to promote sales or attendance (Oxford Dictionary) History: First advertising agency was made by Volney B. Palmer in 1841. But the advertising agencies become popular in 20th century. And with the increasing effect of globalization they become more significant. In the beginning of 20th
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December 5‚ 2012 Advertising Advertising is everywhere‚ it’s online‚ billboards‚ magazines‚ and the most popular television. Different advertising are mostly targeting towards a certain gender‚ age‚ or interests. Covergirl advertising is mostly targeted at women‚ and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy‚ Breezy‚ Beautiful‚ Covergirl. Covergirl has done a great job at advertising there make-up products
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portrayal of women in advertising is significant in the social realm. The dominance of advertising in our lives and its ability to persuade and shape our beliefs give it power over our society and the influence of our basic thoughts. Everywhere we turn‚ advertising is telling people‚ women especially‚ what it means to be desirable. Many of these messages share a common theme: women must be “beautiful”. Women have always been measured against cultural ideals of beauty‚ but advertising often uses sexism
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Ad Analysis Advertisements comprise thirty percent of the material aired on television‚ and many of us will view more than two million commercials in our lifetimes. The A. C. Nielson Company reports that‚ by the age of sixty-five‚ the average U.S. citizen will have spent nine years of his or her life watching television—twenty-eight hours a week‚ two months a year. And in one year‚ the average youth will spend nearly twice as many hours in front of the tube (fifteen hundred hours) as he or she
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Stereotype is generally a generalization about a group of people that other people make based on their personal experiences or limited knowledge. In advertising industry‚ stereotypes conform to a visual pattern of appearance and behavior that is easily recognized and understood to communicate to the audiences. Sometimes stereotype is deliberately set up to stimulate demand particularly in women and beauty business. Producers create needs by using images of ideal women which are
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