Final Study Guide Intro to Advertising Parts/Elements of Advertising: 1. Headline – the promise of the benefit 2. Subhead – (optional) spelling out the promise 3. Amplification – emphasizes the product/service 4. Proof of claim – something that validates the product/service 5. Action to take – incase it’s not obvious… Media planner – reach the target market in the most cost effective way possible Media buyer – negotiate a specific media placement‚ and monitoring CPM – Cost
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Good Ads Ad#1 Rolls Royce Ad – Why this Ad became so popular? [pic] This Ad had headline very similar to the one in Pierce-Arrow’s Ad. Pierce-Arrow ad ran about 25 years before Ogilvy’s Rolls Royce campaign. It is worthwhile to compare the two headlines and analyze the improvements Ogilvy made to his version. First‚ let’s look at the two headlines So here are the two headlines for comparison: The only sound one can hear in the new Pierce-Arrows is the ticking of the electric clock
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The message of colors Pandora is a famous retail chain store dealing in jewelry and delicate trinkets. The ad published by Pandora to promote their sales featured a collaboration with the breast cancer funding organization titled Susan G Kormen. A beautiful bracelet stretches out across the ad with the breast cancer logo charms. It is an attractive and eye catching piece because of the shiny polished alternate gold and silver surfaces and pink stones lined around the charms and links occasionally
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Standing on Holy Ground must have a big significance for people that see the nursing profession as a call from God and is accepting that call. In our daily living‚ we can perceive a lot of nurses that see their job just like a way to have a good income‚ they can be great nurses but there is something missing. “When you see nursing as a calling‚ you go to this higher level which is the vocation level‚ which has a spiritual dimension to the profession” [O’Brian‚1]. The vocation gave to the nurse’s
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Abolish Stand Your Ground An eye for an eye will only make the whole world blind said by famous peacemaker Mahatma Gandhi. This law has caused people to kill first instead of trying to avoid conflict. If we don’t change the logistics of this law then we won’t know which side of the law that we stand on. The law is supposed to solve problems‚ not create them. Laws should provide as much clarity as possible‚ not expand racism and discrimination. Laws should always bring about the practical results
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facts_and_figures_2012_A4 04.10.13 12:21 Seite 1 FEDIAF The European Pet Food Industry Facts & Figures 2012 FEDIAF European Pet Food Industry Federation Avenue Louise 89 · B - 1050 Brussels · Tel: + 32 2 536 05 20 fediaf@fediaf.org · www.fediaf.org facts_and_figures_2012_A4 04.10.13 12:21 Seite 2 Page 1 of 9 FEDIAF Facts & Figures 2012 Estimated number of European households owning at least one pet animal 72 million households Estimated percentage of European households owning at least
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REPORT ON: MISSION STATEMENT Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition with brands that help people feel good‚ look good and get more out of life. COMPANY’S INTRODUCTION Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger
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Shape how people should View Others America has many forms of expressing how a man or woman should be seen and viewed by others. Everyday millions of humans get triggered into having the mind set that they are supposed to have a certain expectation about themselves to fit in with the world. Media is used to tremendously to help promote companies’ products‚ so overtime these advertisements have began to stick to a certain type of commercial that stereotypes people. An example of perceiving ads is a
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establish ground rules with your learners‚ which underpin behaviour and respect for others. How I would establish ground rules for learners would depend on age and experience of the learning group. I would expect an older and more experienced group of learners to be more mature and establish ground rules based on how they would expect people to behave in a group-learning environment‚ for example a popular mantra is “treat others how you would expect to be treat yourself”. Ground rules provides
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& PROFESSIONAL COMMUNICATION Final Exam Essay Questions: Ch. 1 – The Communication Process: An Introduction Based on the basic communication model found in Chapter 1 of your text‚ create a model of the communication components. Label and discuss all the components. Explain why the following communication principle is true: "The sent message and the received message are never identical." Give an example to illustrate your answer. Ch.2 – Organizational Communication List the five
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