Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been given guideline by RMIT
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Do you know what your purpose is? Do you know what drives you? As you think about that question‚ you may be picturing a certain aspect of your life. For example: · Home life · Spiritual life · Work life · Recreational life · School life · Etc. We have compartmentalized our lives. But with God‚ there is no distinction between the different areas of our lives. God has a purpose for our life. Sadly‚ many of us don’t have any idea what that purpose is. · Joke: Did you hear about the little girl
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What do biologists do? What do biologists do? Biologists study many things. The three main things that they do are that they hypothesis‚ they make observations‚ inferences and they record data. Without hypothesizing‚ biologists can not experiment or create scientific laws. Being able to hypothesis is very important in the world of science. Some evidence that I have‚ to prove that biologists hypothesis‚ are the activities we did in page 17 and in page 28. In page 17‚ in our notebook‚ we
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was educated by the first philosophy school in Rome‚ the School of Sexii. Seneca is seen by many as a significant player in late stoicism‚ influencing Rome by criticising their values and belief system‚ like rejecting the ideas that being wealthy makes you happy‚ and that anger is sensible. “It is not the man who has too little that is poor‚ but the one who hankers after more.” - Seneca‚ Letters from a Stoic. Seneca was also a great influence on tragedy as an art-form in Rome‚ and still is a great
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Case Study Number 1: Pepsi Ultimate Taste Challenge Table of Contents I Executive Summary…………………………………………………………………….. page 2 II Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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case research in marketing‚ marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing‚ marketing strategy‚ and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis. What is marketing? Today marketing must be understood
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The Prompt: In some countries every young person must serve two years of military service. Should we have a similar policy in the United States? Write an essay stating your position on this issue and supporting it with convincing reasons. Be sure to explain your reasons in detail. The Model Essay: What You Can Do for Your Country A few countries require every young person to serve two years of military service‚ and as we continue to face military conflicts across the Introduction Statement
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Acknowledgment I should thank our distinguished lecturer Ms.Inoka Gunarathna who acts as a catalyst throughout this period showing her guidance. I also thankful to our beloved friends from our batch for their immense pillars of support extended to me in completion of this venture. At last I would like to take this opportunity to thank our friends‚ batch mates‚ senior students‚ library assistants‚ and the lab assistants for the support which they all provided making this project a success.
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Bibliography: Craig Fleisher and Babette Bensoussan: "Business and Competitive Analysis: Effective Application of New and Classic Methods." FT Press‚ 2007. Don E. Schullz‚ Stanley I. Tannenbaum‚ Robert F. Lauterborn(1993)“Integrated Marketing Communications‚”NTC Business Books‚ a division of NTC Publishing Group.
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