Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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July 2012 What Makes Businesses Tick? In 2012 the business world is completely different than it has ever been before. The most recent era of U.S. business‚ the relationship era‚ is focused on the business building a strong‚ long-term relationship with the consumer. It’s based on inspiring loyalty from the customer by managing each interaction between the business and the consumer with care and inspiring confidence in the consumer. This loyalty allows businesses to save money in the long run on
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implications of your consumerism. Everything you buy has a product life cycle‚ or a history of how it was produced using what materials. When possible‚ reduce the impact of your purchase by buying products that are made locally and/or are manufactured from recycled materials. 4 Eat local‚ organic food. Local food travels less distance from farm to your table‚ which means that it has a lower carbon footprint‚ is fresher‚ and supports your community ’s farmers. Organic food is produced without the
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better place. Many people would like to help fabricate and make this world a better habitat; except‚ embracing the entire world as a venture can undeniably be a tremendous task. How can a task of such significance and magnitude be initiated? And‚ what can one person with simple resources effectively do? Certainly‚ there are things that we can do to help build a better world because the end results are rewarding. But‚ with all that said‚ we must ask the question‚ "What is wrong with the world"? It
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MARKETING Marketing is the management process for identifying and anticipating customer requirements profitably. All company policies and activities should be directed toward satisfying customer needs. Those setting up their own business should remember that profitable sales volume is more important than maximum sales volume. There are four steps to successful marketing: 1. Market research may be carried out to determine the needs of potential customers 2. Analyze competitive advantages
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1. Discuss the marketing concept/ A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of
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T he basic premise of the marketing concept is that its adoption will improve business performance. Marketing is not an abstract concept: its acid test is the eff ect that its use has on key corporate indices such as profitability and market share. Fortunately‚ in recent years‚ two quantitative studies in both Europe and North America have sought to examine the relationship between marketing and performance. Th e results suggest that the relationship is positive. We will now examine each
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1. What are some typical tasks or duties that you would do in this job? * observe animal and plant life in their natural environment. * Study the effects of pollution on marine life. *identify‚ classify and preserve the types of marine life. *Predict the rate of population growth and life expectancy. *Use computer modelling to estimate population growth for the future. * run field studies and experiments. 2. which one or two of the typical duties or tasks listen do you think would make this career
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The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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Title : What do you understand by the term globalization? Why has interest in globalization intensified in recent years? Introduction If searching on Google website and type the word "Globalization"‚ just 0.22 second you will receive a substantial number of nearly 24 million results. This shows that "globalization" is a word being most mentioned in our world today. Globalization has been defined with numerous and widely differing meanings dating back to 1870 as "economic integration through
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