LECTURE 3 MARKETING ENVIRONMENT Learning Objectives • Describe the environmental forces that affect the company’s ability to serve its customers. • Explain how changes in the demographic and economic environments affect marketing decisions. • Identify the major trends in the firm’s natural and technological environments. • Explain the key changes that occur in the political and cultural environments. • Discuss how companies can react to the marketing environment.
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Assessment of Wal-Mart valuation using different methods To test the assumption of a discount rate of 7% as given in the outline of the case‚ we calculated the required rate of return for the Wal-Mart stock using CAPM . Using rWalMart = Rf + βWalMart [E(RM) – RF]‚ we find the required rate of return to be 7.01% and in line with the information given in the case outline. Perpetual dividend growth model: The standard method of calculating a stock price using the perpetual dividend growth
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Allyson Stearns September 10‚ 2013 Block 8‚ Humanities Life is What You Make It When thinking about my view of the world‚ there is a jumble of different philosophies‚ beliefs‚ and ideas going on in my head. There is so much to take into consideration‚ and it seems that everything is connected but also scattered in a way that it is hard to really be able to dig deep and explain on paper what my worldview is. After many headaches and deep thoughts‚ I boiled it down to the things that I could not
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Anton. R. 2014 Asda-Wall-Mart essay Wal-Mart is a US-based multinational corporation. Critically discuss the costs and benefits likely to have occurred as a result of its takeover of ASDA‚ a UK-based company. Wal-Mart is a US based corporation established in 1962 by Sam Walton as one self-service store‚ in period of 40 years it has developed into one of the biggest and most influential corporations in the world‚ operating 5000 facilities in 15 different
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how Wal-Mart’s strategy has brought them such great success. Since 1969 when the company first started‚ the founder Sam Walton‚ has instilled his personal frugality into the business which had lead them to be one biggest and best companies in the retail market with over 288 billion in sales and 8.9% market share in the US. I believe by adapting some of these strategies into our own operations and existing plans we can achieve a higher return on equity. We already share a similar marketing strategy
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16 October 2012 What would you do when confronted with Injustice? As American citizens‚ we withhold freedoms like no other country. When we begin to abuse these freedoms‚ that’s when injustice occurs. The definition of Injustice is lack of fairness. The late Dr. Martin Luther King‚ JR. stated that “Injustice anywhere is a threat to Justice everywhere.” There are many categories’ that can fall into Injustice. One of the categories that fall under Injustice would be Social Injustice
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shorter period of time and causes scattering of light and blurring of vision. The customer is left with no other option but to replace the lenses within a span of 6 to 8 months. The desire is to have a lens with harder scratch resistant coating which would withstand the normal wear & tear and allow the customers to wear it for a much longer period Solution Requirements Must have: Scratch resistant property of 6H even after the antireflection coating is applied without compromising on the optical
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Choice: Diversity: Past‚ Present and Future Diversity: What Does It Mean to You? Introduction Globalization and the multinational corporation are becoming commonplace. Most countries have a multicultural makeup based on demographics. Organizations are facing a rapidly changing workforce composition as they attempt to standardize implementations of cross-border businesses. In order to obtain a competitive advantage‚ organizations need to deal with
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interesting questions when you think of marketing. First questions asked is “What is Stratus Vineyards marketing? Is it just wine? The second questions asked‚ if Canadians hold true to wines when they talk about “environmentally friendliness when they look at products they buy and the company they buy them from? Third question asked‚ If Stratus should increase its production of the wine capacity and
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professional. 8. I will introduce you to my boss this week. 9. It would have been fixed on the weekend. 10. The national anthem is being sung by Jason this time. answers.. a a p p p a p a p p 1. They make shoes in that factory. 2. People must not leave bicycles in the driveway. 3. They built that skyscraper in 1934. 4. The students will finish the course by July. 5. They are repairing the streets this month. 6. They make these tools of plastic. 7. They have
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