MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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Public Relations and Marketing Both Public Relations and Marketing are very popular and useful majors in American universities. However‚ many people are not able to distinguish the differences between them because they have similar functions for a company. What is more‚ some companies set up a Marketing Department and ask the department to do the Public Relations tasks. According to what I learned from college‚ I would like to say that Public Relations is necessary for a successful company
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November 11‚ 2012 Since the development of public relations in the 1920s‚ its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies‚ people and products‚ much different than had been known through advertising. While advertising is a one-way form of communication that costs money‚ public relations is a two-way communication system that is free and cannot control what people do with it. This form of communication
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Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option‚ elaborated with reference to the job profile‚ personality traits required‚ the courses and training involved‚ premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders‚ government
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The logic-what role does logic play in your everyday life? Does it include common sense? Who decides if “something” is logical or not? When interacting with others‚ do you have the time and/or knowledge to determine the logic in their statements? As you might think in answering these few basic questions‚ logic plays a role in almost everything we do; but logic is not always common sense or easily attained. Sometimes we’re going to have to hunt and seek to attain the imprecise logic we pursue
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EVOLUTION OF PUBLIC RELATIONS OVER TIME. Public relations has been with us for thousands of years. The greek for example had a word for it‚ sematikos which means sematics‚ which can br defined as getting people to believe and to do things. That‚ is not a bad defination of public relations. In 50 B.C julius ceaser wrote the first campaign biography‚ ceasers gallic wars. He publicized his military exploits to convince the roman people that he would make the best head of state. Candidates for
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1. Which one‚ genetics (nature) or the environment (nurture)‚ do you think plays a larger role in the development of who you are? Please provide me with what percentage you think each contributes‚ for example‚ 50% genetics/50% environment. I personally feel like most of the habits you develop are from the environment (nurture). I would say it’s about 70% nurture and 30% nature. I believe that most of the habits people pick up are because they have seen it done by someone else. Now I do know of
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Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a‚ “planned process to influence public opinion‚ through sound character and proper performance‚ bases on mutually satisfactory two way communication” (Seitel‚ p. 4). The role of public relations serves as a communicator
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Iranian Revolution 1979‚ often referred as the Islamic Revolution gives an impression of a religious movement against a non-religious regime‚ especially for having a religion mentioned in its name‚ “Islam” in the “Islamic Revolution”. How correctly does this statement describe the Iranian Revolution? How do we define religious movement and non-religious regime? I would define “religious movement” as the movement or revolution by a religious group to defend their beliefs which were challenged by the
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DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter‚ you should be able to Explain the meaning of public relation Explain the various process of public relation
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