Ryanair’s position as the leading low-cost carrier and its strategies has turned the unfavourable macro-environment to its advantage. In the face of rising fuel prices and economic recession‚ the macro-environment appears to be favourable to Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model
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How costly would be for Aer Lingus and Brisith Airways to retaliate against Ryan Air’s launch rather than accommodate it? Currently‚ British Airways and Aer Lingus cannot compete in price at the range that Ryan Air is planning to operate. I believe that British Airways and Aer Lingus would be better off maintaining current prices and differentiating through the service that they offer‚ in the same way that they are. The current cost breakdown offered by the case shows that if British airways
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CASE STUDY: RATIOS AND FINANCIAL PLANNING AT S&S AIR 1. The calculations for the ratios listed are: Current ratio = $3‚138‚220 / $2‚162‚080 Current ratio = 1.45 times Quick ratio = ($3‚138‚220 – 1‚238‚500) / $2‚162‚080 Quick ratio = 0.88 times Cash ratio = $365‚040 / $2‚162‚080 Cash ratio = 0.17 times Total asset turnover = $20‚077‚000 / $15‚453‚900 Total asset turnover = 1.30 times Inventory turnover = $14‚985‚000 / $1‚238‚500 Inventory
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3.2) Ans the ff. 1.) What are the common sources used in prospecting? 2.) Is environmental scanning importantly related to prospecting? Explain fully. 3.) What are some of the basic questions for key account prospecting and discuss its important? 1.) What are the common sources used in prospecting? Effective prospecting is a critical component of sustainable sales success. However‚ prospecting is not selling. You may be a well-trained and/or experienced salesperson. But your training may
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References: 12 Albright‚ K.S. (2004). ‘Environmental scanning: radar for success’. Information Management Journal‚ May-June‚ p.38-45. Baron‚ S. and Harris‚ K. (2003). Services Marketing: Text and Cases‚ 2nd ed. Palgrave Macmillan. Ch.6. Borden‚ N. (1964). ‘The concept of the marketing mix’. Journal of Advertising Research‚ 5‚ June‚ p. 2-7. Brownlie‚ D. (1994) ‘Organising for environmental scanning: orthodoxies and reformations’‚ Journal of Marketing Management‚ 10
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Macro-environmental analysis the macro-environment describes all factors which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors (Hooley‚ Saunders‚ Piercy‚ 2004). The analysis of those factors is therefore often known as Pest analysis (Johnson‚ Scholes‚ 1999). Since the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades
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Macro-environmental trends. This portion requires you to discuss and analyse the impact on the industry of the following factors (in case the industry competes in overseas markets‚ your analysis should have a corresponding dimension): · Social‚ cultural‚ demographic and environmental forces; · Political‚ governmental and legal forces; · Technological forces; and · Economic forces. Macro-Environment Definition Major external and uncontrollable factors that
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>> 3 >> >> 4 Chapter 1out of 4 Macro Environmental Analysis >> >> 2 0 >> 1 >> >> 2 >> 3 >> 4 3 >> >> 4 >> ana l ys i s o f t he c u r r en t s i t ua t i on 1.1 Macro environmental analysis - Being exposed to the news allows you a higher level of awareness of the business environment. - Certain environments influence your business more than others. - What are those environments? www.MarketingPlanNOW
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Yamamah Cement Company External Environmental Scanning Group Members | ID | NAME | | | | | | | | | | | | | * Table of Contents: Table of Contents: 3 1. Objectives 4 2. Company Overview 4 3. KSA cement industry 4 4. Compotator 4 5. 2009 summary 5 6. Outlook summary 6 7. Yamamah Cement and the environment 6 8. External Factor Analysis Summary (EFAS) 7 9. internal environmental scanning 7 10. Internal Factor Analysis Summary (IFAS) 8 11. Appendix
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DEPARTMENT OF HOSPITALITY MANAGEMENT AN ESSAY ON Steps to Establish Environmental Scanning System For a Hotel Identify the steps you would take to establish an environmental scanning system for a Hotel business and critically evaluate the process as an aid to effective strategic management Present business scenario across the world is very complex and unpredictable. The globalisation‚ changes in demographics and technological advancements and political changes influence the business a great
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