Case on Nike “Just Do It” Campaign Case on Nike “Just Do It” Campaign Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company belief
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there is one thing that is certain to me and that is you will always need your parents. From the day you are born until the day of their passing‚ you will always need their guidance‚ wisdom‚ and love. As an infant I was very limited to what I could do; eat on my own‚ speak‚ walk‚ I needed help doing all these things until I could get the hang of it. The two main people that helped me in learning all those basic skills were my parents. Without them‚ it would have been very challenging. Even
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this is what you do 007 Volvo XC90‚ 4-Door‚ Sport Utility‚ 3.2 liter‚ Black with Black leather Interior‚ only 60‚500 miles! Specs: VERY clean/well maintained‚ 2nd Owner‚ Carfax Report available (completely clean)‚ Kelly Blue Book priced (good-very good condition)‚ 4 NEW tires 3 months ago‚ power locks‚ sunroof‚ 6-CD player‚ ABS brakes‚ leather interior‚ power mirrors‚ alloy wheels‚ automatic transmission‚ side airbags‚ power windows‚ am/fm stereo‚ A/C‚ cruise control‚ garage-kept. NO 3rd row
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Nike “Just Do It” Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory‚ it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports‚ Phil
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Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity.
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Academic year: 2014/2015 Course: Market research 2 Assignment title: Nike Internet Analysis Lecturer: Sebastiaan Boussauw Undersigned declare(s) : - to be the original author(s) of the attached document; - to agree with the content of the attached document; Names: Emmanuel Oni Date : 12th March 2015 Overview Bill Bowerman and Phil Knight established the American conglomerate Nike on 25th January 1964. Originally the company was called Blue Ribbon Sports‚ Inc. as
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services‚ do you think that your organization is strategically located? What would you recommend management do if any‚ in terms of their location and distribution? DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would sell to Nike Factory (Wholesaler)
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PROFESSIONAL SUMMARY - HIGHLIGHTS • Placed with United Spirits Ltd - handled business worth INR 30 Cr. annually and 3500+ outlets. • In a challenging environment achieved overall 12% YTD (Nov) growth‚ 3% MS gain (key segments) • Role involved sales target achievement‚ distributor handling‚ relationship management‚ scheme planning‚ promotions and event planning‚ team handling and market reports • Prior to my MBA – IT work exp. and engineering background has instilled in me a working style based
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Principles of Marketing Principles of Marketing TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3 Types of Orientation 4 COMPETITIVE ADVANTAGE 7 Porter’s five forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct
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for the next 100 years‚ Canada shall be the star towards which all men who love progress and freedom shall come.” P. 8 • Let’s parse the quote above • For the whole course‚ we will be investigating to what extent was Laurier’s prediction accurate. To what extent was there change or continuity in regards to Laurier’s vision? The Culminating Tasks You will be responsible for the following items: Part A: Historical Analysis Tracker (5 %) You will keep track of events
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