Aqualisa Quartz: Simply a Better Shower Case Analysis Aqualisa Quartz: Simply a Better Shower Case Analysis 1. Introduction Aqualisa is a UK shower manufacturer. The showers in the UK were facing two main problems: low pressure and frequent fluctuations in temperature. Aqualisa focused on innovation and invested 5.8m GBP to develop a breakthrough product‚ which was called Quartz. Although Quartz is technologically far better than existing products in terms of water pressure‚ ease of installation
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1. What type of industry environment is Aqualisa operating in? • Aqualisa is recognized as top quality‚ premium brand with great service. However‚ Aqualisa could be vulnerable due to the competitiveness of the shower marker. Other companies are catching up in terms of product quality and offering lower prices than Aqualisa. • Challenges in UK: poor plumbing‚ low pressure‚ and fluctuation in temperature. 60% of UK homes had showers Aqualisa products are able to deliver high pressure shower with
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segmentation of Aqualisa Quartz is focusd on Independent plumbers (Plumbers who do not work for any company)‚ End user (Self installation -> 4‚745 pound to 15‚000 pound) around 13‚550‚000 people‚ End user (Middle income -> 15‚000 pound to 30‚000 pound) around 20‚600‚000 people‚ and at last End user (High income -> 30‚000 pound and above) around 5‚770‚000 people(http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom). Targeting (Differentiation targeting) Aqualisa Quartz In the targeting
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Acqualisa Quartz What is the quartz value proposition to the plumbers? To consumers? The value propositions to the plumbers are •Due to Quartz easy installation plumber’s work is reduced to 25% of original time. •Plumbers find the installation is straightforward and hence they are ready to send their young apprentices •Plumbers said it’s just “Push-fit-connect’’ and it’s not in the wall and it’s very easy to use •On an average plumbers can do more jobs thereby increasing their profit The
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Dothard v. Rawlinson Facts: After her application for employment as a "correctional counselor" in Alabama was rejected because she failed to meet the minimum 120-pound weight requirement of an Alabama statute‚ which also establishes a height minimum of 5 feet 2 inches‚ Dianne Rawlinson filed a charge with the Equal Employment Opportunity Commission and ultimately brought a class action against appellant corrections officials challenging the statutory height and weight requirements
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What is momentum? Momentum of a body is defined as the mass multiplied by the velocity of this object. Momentum= m x v Momentum and Newton’s second law of motion: The resultant force is proportional to the change in momentum per a second. We know that force = mass x acceleration. So F (mv-mu)/t F m (v-u)/t = ma so F=kma Momentum is a vector quantity: Momentum has a direction as well as a magnitude Momentum and Newton’s first law of motion: An object remains at
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‘Aqualisa Quartz: Simply a Better Shower’ Protagonist in the case: Harry Rawlinson‚ Managing Director of Aqualisa Case Situation: Aqualisa Quartz‚ a significantly innovative product developed by Aqualisa‚ in terms of both cost and quality‚ has been facing challenges in the UK shower market since its much hyped launch four months ago. To generate sales momentum‚ Rawlinson was rethinking his overall marketing strategy for Quartz in order to capture the market with the breakthrough product. About
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Case Aqualisa Quartz: Simply a Better Shower Introduction Aqualisa is a U.K. shower manufacturer. Shower buyers in U.K. fall into 3 pricing segments: premium‚ standard and value. Premium segment consist of people who mainly shop in showrooms. Their focus is on great service and high performance. In standard segment‚ Customers rely on plumber recommendation and emphasize performance and service. Value segment are mainly customers who are primarily concerned with convenience and price. Thus
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the Quartz. In 2001 launched the Quartz shower; an innovative product that gathered all the characteristics the costumers felt were missing or deficient in the shower industry all at once. This shower provided improvements from water pressure‚ installation‚ temperature‚ maintenance‚ to use and design. During the field trials conducted lead by company’s employees‚ friends of friends and sales reps‚ the Quartz experienced great acceptance indicating a success in the confection of the product as well
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What should Betty do? Based on the present situation‚ Betty needs to evaluate the ethical and legal aspect of the situation. Did Betty lied for the Senior Management position? The question is about what is right and what is ethical and‚ what is the right thing for Betty to do? The current proposed action for Betty is‚ whether the action is legal? According to Bagley and Savage (2009)‚ it is vital to address the legal issue first in order to establish the perception that legal compliance is the
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