system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can be viewed from the following representation
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What does the notion of legitimacy and social contract have to do with corporate disclosure policies? Introduction In recent years‚ corporations have increasingly used their annual reports to voluntarily report information relating to their social actions‚ particularly those concerning the natural environment (Gray et al.1995). More specifically‚ corporations have been changing their disclosure policy towards the "triple bottom line reporting"‚ where in addition to economic performance‚ social
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McDonalds The second largest cause of death in our country is obesity because you know what they say‚ “Everything is bigger in America.” Just about anyone can drive a mile from his or her house to find some sort of fast food restaurant and there’s a good chance that the first one you would see is a McDonalds. Being located at every exit as well as many in your hometown makes in very hard to get away from McDonalds. This is because McDonalds controls almost 50 percent of the fast food market. This
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laboratories to clean up accidental acid and base spills on workbenches of flooring. But because of the exothermic nature of the neutralisation process‚ we should never use strong acids or bases in cleaning up spills as excess employment of these substances‚ where itself is caustic or corrosive in damage will cause further damage and evolve noxious fumes. When there is solution or concentrated acid has been accidentally spilled on the bench or floor‚ the spill area may need to be isolated and can be neutralized
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International Corporate Social Responsibility (CSR) Module Overview This module introduces you to Corporate Social Responsibility (CSR). This is the idea that‚ in addition to their primary function of making money for the benefit of shareholders‚ businesses have a wider responsibility to the society in which they exist. Although some business people and economists continue to argue that this in not what businesses are for‚ and quote Adams Smith’s dictum that ‘I have never known much good done by
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years the company has faced quite a few changes with changing CEO’s three times in one year. As of September 30‚ 2012‚ McDonald’s has 34‚010 restaurants in 119 countries. Due to increased competition‚ a failing economy‚ and a changing environment McDonalds reported a loss in sales. How can McDonald’s adapt to changing market conditions to sustain the growth it once experienced? Michael Porter developed the five forces model for formulating organizational strategy that is applicable across a wide
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its responsibility towards society in its race to get high TRPs. The paper brings out the ethical questions raised in different fields of the media. It also highlights how the media moves away from its primary role‚ how important are ethics in media‚ how do media maintain their ethics and what happens when media stops focusing on ethics and its social responsibility. Through this paper I wish to make each individual aware of the role each of us plays in the media. INDIAN MEDIA- ITS SOCIAL RESPONSIBILITY
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Oil Spills: Their Environmental Impact on Our Oceans How do we prevent oil spills? (The last part) Oil spills are the most devastating environmental disasters. On the surface‚ oil spills directly pollute oceans‚ kill sea life‚ and damage the environment we live in. Furthermore‚ oil spills hurt the nation’s health‚ environment‚ tourist and the fishing business. Therefore‚ oil spills impact the entire economy and our standard of living. How do we prevent future oil spills and protect our oceans
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Since most McDonalds have the same menu‚ it provides an easy economy of scale. McDonalds has more than 32‚000 restaurants around the world (Economies of scale). When McDonalds places an order‚ they don’t go and buy individual items‚ they receive them from a local wholesaler just like any other independent restaurant (Economies of scale). “McDonald’s is the world’s largest buyer of eggs; therefore they are able to negotiate the very best unit cost per egg during their enormous volume purchase and
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McDonalds Corporation Franchesca Luther Emma Padayachy Luigi Germaine Montel Kurz Aaron Vielle Class of D1A CONTENT HISTORICAL BACKGROUND The business began in 1940‚ with a restaurant opened by brothers RICHARD AND MAURICE MCDONALD at 1398 North E Street at West 14th Street in San Bernardino‚ California. WikiMiniAtlas Their introduction of the Speedee Service System‚ in 1948 furthered the principles of the modern fast food restaurant the White Castle hamburger chain
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