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    Brand Equity

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    Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager

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    What India Needs Today

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    What India Needs today” In the most famous speech of our 1st Prime Minister Late Pandit Jawahar Lal Nehru‚ the “Freedom At Midnight”‚ he quoted : “ Long years ago we made a tryst with destiny‚ and now the time comes when we shall redeem our pledge‚ not wholly or in full measure‚ but very substantially. At the stroke of the midnight hour‚ when the world sleeps‚ India will awake to life and freedom.” - unquote. Good Morning to one and all gathered here! As a proud Indian‚ it gives me great

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    Animal Farm that “All animals are equal‚ but some animals are more equal than others”. Initially I struggled to grasp the true meaning of Orwell’s quotation. It was not until I viewed that quote again‚ with a more worldly perspective did I realize another interpretation: the animals were not representative of animals but rather of human beings. What did Orwell mean when he said that some animals were more equal than others? John Locke argued in his Essay Concerning Human Understanding that the human

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    what is market supply

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    THE SUPPLY OF GOODS AND SERVICES: Market supply is the quantity of a good or service that all firms in a market are willing to sell‚ whereas a firm’s supply is the quantity that a particular firm within the market would like to sell. 
The relationship between the two is just that market supply is the sum of the supply of all the firms or producers in a market. 
 The market supply curve slopes upwards due to the business objective that we‚ as economists‚ assume all firms have; to make the biggest

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    Equity Funding

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    The case analysis of Equity Funding Introduction The collapse of Equity Funding had a far-reaching influence on business practices and institutions. Although it happened over 30 years ago‚ the lessons from Equity Funding are still meaningful and constructive nowadays. Auditors of Equity Funding failed to collect sufficient evidence‚ check internal control and substantiate computer system. The audit premise----- understanding internal control system AUS 402.41 requires the auditor to obtain

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    Alyssa AP English‚ 3rd period 16 October‚ 2013 “Are Reality Shows Worse Than Other TV? In “At Least It’s Not Snobby” By Tracie Egan Morrissey‚ she brings up the fact that many people joke about reality television‚ and even call it “trash.” Reality TV may show some of the worse sides of the world‚ but those sides do exist‚ and whether people admit it or not‚ it is amusing to watch. Reality TV teaches lessons without anyone even realizing it. It shows the world different morals. Things that used

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    Owner's Equity

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    It is important to keep paid-in capital separate from earned capital because they are completely different numbers. The stockholders’ equity section of a corporation’s balance sheet includes paid-in capital and retained earnings. The distinction between paid-in capital and retained earnings is important from a legal and an economic point of view. Paid-in capital is the amount paid in to the corporation by stockholders in exchange for shares of ownership. Retained earnings are earned capital held

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    Criminals Need Help More Than Punishment It is always a disputable topic that criminals need help more than punishment. What is my original idea about this? My answer is: I agree that criminals should be offered help rather than be rejected for the rest of their lives. However‚ the premise of my argument is that criminals have been punished for what they had done. I have to make it clear‚ otherwise some people might criticize me for having the idea that criminals should be helped but not punished

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    Using economic theory explain why some countries are richer than others. Abstract This paper tries to analyze why some countries are richer than others. Economic theory is used to identify the different factors affecting countries to be richer or poorer. Introduction One of the fundamental questions regarding the world during all the time is why some counties are richer than others. How is it possible that there are some countries in 21st century‚ where families cannot feed their children

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    have grown up in INDIA and were educated in INDIA………everything in INDIA but why are they going to foreign countries and are living in other countries? What is there in those countries..? I never understand this. I think whatever there in those countries is also present in our country. Those people who go to those countries will be living in those foreign countries and will be saying bad words to our country and we’ll be listening to them we don’t even say some words supporting

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