MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement
Premium Carnival Cruise Lines Holland America Line Cruise line
Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
Premium Cruise line Holland America Line Carnival Cruise Lines
Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all. Question 1: What global forces have contributed to the growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry
Premium Cruise line Holland America Line Carnival Cruise Lines
Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover‚ Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours‚ theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number of
Premium Carnival Cruise Lines Cruise line Holland America Line
12-05 Carnival Cruise Lines: Wreck of the Costa Concordia “The boat started shaking. The noise – there was panic‚ like in a film‚ dishes crashing to the floor‚ people running‚ people falling down the stairs.” – survivor Fulvio Rocci 1 The Crisis At 4:00 p.m. on the evening of January 13‚ 2012‚ the Costa Concordia set sail from Rome‚ Italy for a seven-day cruise as it did every week. The ship was due to arrive in Savona‚ Italy the next day. Around 9:15 p.m.‚ the ship took a five mile detour to pass
Premium Carnival Cruise Lines Holland America Line
2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes? The cruise industry had undergone numbers of changes due to global social changes. Carnival Cruise Lines realized the facts and further offers cruises to every continent on the globe. Carnival at the right timing‚ marketed sea travel as the idea of “fun ship” vacation‚ which is a little less formal and luxurious than the traditional ocean liner. Having customer from all around the world brings Carnival
Premium Cruise ship Cruise line Holland America Line
In the essay “The Step Not Taken” by Paul D’Angelo‚ the narrator takes the reader on his personal journey to find a satisfactory way to respond to another’s suffering. This story follows the basic plot structure of a monomyth: the separation‚ the struggle and initiation and the return and reintegration. In the beginning of the essay “The Step Not Taken” by Paul D’Angelo‚ the narrator is in the separation stage of the monomyth. He is called to adventure when the young junior executive joins him
Premium Norm Thought Narrative
The Step Not Taken by Paul D’Angelo Name: Institution: The Step Not Taken by Paul D’Angelo The Step Not Taken by Paul D’Angelo provides an indication of how people act in the modern era. Though Paul feels guilty‚ very few people generate the same sense of remorse when dealing with other individuals. The modern premise is to run away from problems‚ and people-having problems create a greater incentive to run away because it is not a personal problem. This is the case when dealing with
Premium Guilt English-language films Tears
left for interpretation making them negotiable. There are moments when people encounter crossroads‚ where they must choose a path. “The step not taken” is a story about a man‚ who was at a crossroad and chose a path that he regretted soon after and continued to be haunted with guilt. The hero‚ Paul D’Angelo experienced an epiphany in his story “The step not taken”‚ where his subconscious acts as his benevolent guide. His journey will be analyzed through the archetypal theory‚ where the stages of monomyth
Premium Macbeth Emotion A Story
The Step Not Taken Have you ever been through a situation where it changed your perspective on how you see things? Or even changed you as a person? This is called an ‘archetype.’ This is seen to shape the behaviour‚ belief‚ and identity of an individual and community. This can also be called an ‘epiphany’ which is a moment of sudden understanding‚ clarity‚ insight‚ or illumination that has a lasting impact on an individual and shapes his or her identity. That is exactly what
Premium Debut albums Multistage rocket What Happened