Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality‚ brand loyalty‚ brand associations‚ and brand trust
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the initial investment ‚ a partner contributes office equipment that had cost $20‚000 and on which accumulated depreciation of $ 12500 had been recorded . If the partners agree on a valuation of $ 9000 for the equipment ‚ what amount should be debited to the office equipment account? a/ 7500 c/ 12500 b/ 9000 d/ 20000 2/ Chip and Dale agree to form a partnership. Chip is to contribute $50000 in assets and to devote one half time to
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* Starbucks Initiative: Strategic Planning * * * * * For this segment of the analysis Team A will explain the strategic planning Starbucks has implemented to fulfill their initiative of expanding their “food portfolio” by expanding into the self-serve market‚ such as Keuring or K-Cup. To do this the team analyzed the financial records of Starbuck for the two previous years. This
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Short Term Finance What is Short Term Financing? Short term financing is basically refers to additional money for a business which requires for running its business for short terms which is usually a period of one year. There are some sources of short term finance which are as following:- Overdraft Overdraft bank basically means a facility that the bank provides to its customers where the customer is given permission to draw money from the banks in surplus of their balance in their heir
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The Stakeholder Theory: Aiding in the Long Term Success of Corporations Managers of corporations‚ big and small‚ must make decisions everyday‚ incorporating the appropriate ethics and also maximizing corporate profit. The two major theories in decision-making are the Stockholder theory and the Stakeholder theory‚ both of which I will be explaining. First‚ I will explain the Stockholder theory as a short-term profit oriented model with regards to business ethics decisions. Then‚ I will explain
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Vodafone’s Success factors Assignment 2 Name: Adel Ahmed ID: 105163 2011 Adel Ahmed 12/31/2011 “A guy talking to people about “toiletpaper.com” can raise $1 million over the course of a lunch‚ while someone who has a cure for liver cancer is totally ignored by venture capitalists” –Ronald Bland‚ Maryland enterprise investment fund(Egbert‚ 1999a:63).” ‚Buss(2001). As quoted by Buss‚ technology based ventures have the edge over regular ventures; using the latest technology will
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Key Success Factors of PSO: • We believe that excellence in our core activities emerges from a passion for satisfying our customers’ needs in terms of total quality management. Our foremost goal is to retain our corporate leadership. • We endeavor to achieve higher collective and individual goals through teamwork. This is inculcated in the organization through effective communication. • We are an Equal Opportunity Employer‚ attracting and recruiting the finest people from around the
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BANYAN TREE DEVELOPING A POWERFUL SERVICE BRAND Presented byAbhishek Bansal Gaurav Jain Ekta chaudhary Karan Bali Arushi Gupta Sandeep Moria ORIGIN Founder: Ho Kwon Ping. Banyan Tree: One of the leading player in the luxury resorts and spa market in Asia. Get its first customer in 1994 in Phuket‚ Thailand In mid. 2004 BTHL operated 15 resorts and hotels‚35 spas and 38 retail shops in more than 40 locations in 20 countries. STRATEGIES Niche marketing
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From: Sajan Shrestha (manager) Date: 4/20/14 Subject: Identification of factors influencing risks and the relationship of risks to audit evidence After performing preliminary analytical procedures and planning activities for Pinnacle Manufacturing‚ I have found several factors influencing inherent risks and acceptable audit risk. I have categorized the determinants of acceptable audit risk into three different factors: external users’ reliance on financial statements‚ likelihood of financial
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T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W O R K I N PAPER G • REPORT P A NO. P E 01-107 R • 2001 S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W
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