Market Analysis and Strategic Recommendation As a Marketing Consultant‚ my client‚ which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report‚ including a full market analysis and a set of strategic recommendations. This is to help secure their short (1-3 years)‚ medium (3-5 years) and long term (5 + years) future. I will be using relevant marketing theory and also recent market data to help complete
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of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product
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1.1 The Morph concept The “Nokia Morph” is a theoretical future device based on nanotechnology that might enable future communication devices. It is intended to demonstrate the flexibility of future mobile devices‚ in regards to their shape and form allowing the users to transform them according to their preference. It demonstrates the ultimate functionality that nanotechnology might be capable of delivering i.e. flexible materials‚ transparent electronics and self-cleaning surfaces. It also features
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remains the definitive reference on the subject‚ with a description of each component of emotional intelligence and a detailed discussion of how to recognize it in potential leaders‚ how and why it connects to performance‚ and how it can be learned. What Makes a Leader? by Daniel Goleman E ‚VERY BUSINESSPERSON knOWS a IQ and technical skills are important‚ but emotional intelligence is the sine qua non of leadership. 82 Story about a highly intelligent‚ highly skilled executive who was promoted into
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NOKIA CASE STUDY - Irfan Mohammed -@02775411 There was a huge demand for Nokia phones in the year 1996‚ due to these the company could not handled their supply chain due to the rapid growth as they had lot of back orders piling up. During these period to tackle the problems‚ Nokia started a supply chain transformation process in which they created an integrated supply chain which linked suppliers‚ manufacturing plants‚ contract manufacturers‚ sales‚ logistics service providers‚ and the consumer
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What is a Strategic Audit? A strategic audit provides managers with the tools‚ information and commitment to evaluate the degree of advantage and focus provided by their current strategies. It produces the data needed to determine whether a change in strategy is necessary and exactly what changes should be made. The two major elements of a strategic audit are the external and internal environmental assessments. A strategic audit involves assessing the actual direction of a business and comparing
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Microsoft and Nokia. This ‘transformation’‚ turning Microsoft into a ‘devices and services’ company‚ is key to the company’s continuing survival‚ and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows Phone
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I believe that the Berlin wall was a mistake‚ not be kind of mistake that can be easily fixed‚ what a mistake that caused people to die. In my theory the German democratic republic caused more damage to themselves then they did profit from the closing of the boarder. When they built the wall they made more people want to leave Berlin then stay‚ they did this by killing anyone who wasn’t allowed access to West Berlin on site of trying to escape East Berlin. When they built the wall they declared to
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leadership means risking a high stakes venture that requires a flawless debut‚ and ongoing improvements. This is because the average global denizen is extremely sensitive to the very product Nokia is trying to develop‚ and in many ways unforgiving of even the smallest glitches. Finally‚ there are doubts that Nokia can even sustain such a massive project. In the world of online mapping Google Map reigns supreme. Google’s position as top topographer may appear to be locked in as websites almost universally
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Utopias and Dystopias are fictional places that have been written about extensively since the era of Thomas More and his work‚ “Utopia”. What makes a utopia? It is an imaginary place‚ or a place of “nowhere” as Thomas More puts it‚ a perfect place. Lyman Tower Sargent worked to define Utopia to establish a universal understanding of it‚ he was considered the first utopian scholar. He establishes the framework by discussing the three faces of Utopia‚ social contrivance‚ communitarians and utopian
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