Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X‚ a small privately owned hotel in Helsinki. The theoretical part of this thesis
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Boxall‚ P.‚ & Purcell‚ J. (2000). Strategic human resource management: where have we come from and where should we be going? International Journal of Management Reviews‚ 2(2)‚ 183-203. HRM includes anything and everything associated with the management of employment relations in the firm. Strategic human resource management (SHRM) implies a concern with the ways in which HRM is critical to organizational effectiveness Effectiveness is a multidimensional concept‚ which is subject to paradox (Cameron
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What is marketing: Managing profitable customer relationships. The aim of marketing is to create value for customers and capture the value from customers in return. Five steps of marketing process: 1- Understanding customer needs 2- Designing customer driven marketing strategies 3- Integrated marketing programs 4- Building customer relationship 5- Capture value fir the firm Zappos:a passion for creating customers value and relationships: Example for customer focused and heavily committed to marketing
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Does globalization benefit both developed and developing countries? Globalization is regarded as the process of shorten the distance‚ in many aspects‚ of our world. The benefit of globalization is said to be high efficiency and the growth of gross domestic product (GDP). Some sociologists believe that globalization benefits more at developed countries than developing countries. Due to the development of public transportation and mass media‚ the concept of world become smaller and smaller. We now
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(1)What is marketing? According to Philip Kotler‚ “Marketing is human activity directed at satisfying needs and wants through exchange process”. There are many definitions of marketing but one of the simplest explanations is that: “Marketing is getting the right product or service in the right quantity‚ to the right place‚ at the right time and making profit in the process”. Marketing deals with identifying and understanding your customer and giving them what they want. It’s not just about advertising
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Understand how to communicate effectively in emotive situations and de-escalate conflict 3.1 State how to use non-verbal communication in emotive situations 3.2 Identify how to overcome communication barriers 3.3 Identify the differences between assertiveness and aggression 3.4 Identify ways of defusing emotive conflict situations 27 3.5 Identify appropriate approaches to take when confronting unacceptable behaviour 3.6 Identify how to work with colleagues to deescalate conflict situations
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Important definition of Strategic Marketing Acquisitions: Acquisitions involve one company having a controlling interest in another one. Alliances: An alliance is a longer-term partnership between two or more organizations. Alliance can be relatively loose and tactical through to strategy. A strategic alliance involves a reciprocal commitment by the various parties to longer-term collaboration which involves the mutual deployment of resources. Benchmarking: Benchmarking involves some comparison
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Emmy Egulu To what extent can data influence our perception of how developed a country is? According to the Oxford dictionary‚ data is “facts and statistics collected together for reference or analysis‚”[1] Society tends to think that the western world or MEDC’s are more developed than the eastern world or LEDC’s generally but this information can be resulted to being misleading or inconsistent. I think data has an influence on how we perceive a country by whether or not it is developed from statistics
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Strategic marketing simulation reflection I was so struggling with making strategies about how to increase the profit margin. It was challenging because it could not be solved by simply offering more discounts to increase the unit sales‚ or by increasing the motor’s price to receive high revenues. Besides those factors‚ the change of profit margin also involved the spending on features and the strength of sales force. Any one of them changed could lead to a significant difference in the change
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What is the appropriate goal of a firm? Maximization of shareholder wealth is said to be the primary goal of a firm. The financial manager has the responsibility to act in their best interests. Since‚ the common stockholders are the firm’s most important stakeholders to continue operate the business. This goal means that the financial manager can best serve business owners by identifying goods and services that add value to the firm because the market place desires and values what the firm offers
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