The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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Market dominance strategies Market dominance strategies are marketing strategies which classify businesses by reference to their market share or dominance of an industry. What is market dominance? Market dominance is a measure of the strength of a brand‚ product‚ service‚ or firm‚ relative to competitive offerings. There is often a geographic element to the competitive landscape. In defining market dominance‚ you must see to what extent a product‚ brand‚ or firm controls a product category
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Ryanair’s Strategy Introduction Ryanair is an airline company‚ which is well known for its low cost airline service across Europe. Christy Ryan‚ Liam Lonergan and note Irish businessman‚ Tony Ryan‚ founded the company in 1985 in Ireland (with a share capital of only £1 and 25 employees according to Business-market.com). Ryanair was restructured in 1991 by Michael O’Leary. He reported revenues of €3‚629 Billion for the fiscal year of 2011‚ bringing profits of €374‚6 Million‚ leading Ryanair as on
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Informational Essay The Berlin wall was built in Germany on August 13‚ 1961. This separated western and eastern Germany. It surrounded all of east Germany and was built a little bit after World War two. This was such a big event because several people died trying to escape‚ and many families got separated. Of course this wall of danger and depression got torn down on November 9‚ 1989. First a question about this wall would be. Why was it put up in the first place? Well the east wanted to keep
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The Study Films on Chinese Ethnic Minority in 1980’s Abstract: Before the founding of New China on October 26‚ 1948‚ the Propaganda Department of Chinese Communist Party Central Committee announced that “ class society in film promotion‚ is a tool of class struggle‚ and not something else”. Film as a state ideology‚ education‚ and guide people to the spiritual life of the tool position‚ has been expressly established. (Li Daoxin) New China’s film as a new revolutionary ideology cultural products
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early in life: “What do you want to be when you grow up?” is one of the most popular questions asked by your parents or relatives. Parents usually ask this question to their children to encourage their kids about their future. It seems like an easy question‚ but its not. Not many children know what they want to be when they grow up. Many of us say those careers that we think are the most popular such as; police officer‚ firefighter‚ nurse‚ teacher‚ or a doctor. I can remember when my parents would
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When I Grow Up I have always had a difficult time with the question "What do you want to be when you grow up?" There are too many things that grab and hold my interest‚ for a little while at least. I have always known that I wanted to go to college‚ why I didn’t do so immediately after high school is a mystery to me but‚ I’m finally here and I intend to get every possible thing out of it that I can. I know it’s not necessary to decide on a specific degree tract freshman year but let’s face facts;
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2nd draft college essay What are we going to be when We growth up ? That’s a biggest question for any teenagers like me . I couldn’t even read when I was in tenth grade because learning a complete new language is the hardest part for most immigrant students including me. I moved from Vietnam to the United state three years ago . Everything I have seen has been new to me : From the detections to the locations‚ from houses to schools every
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General Guidelines Essays should be a minimum of 500 words‚ typed. This length requirement is to give you a sense of the minimum level of detail expected in your writing. Essays should demonstrate that you understand the information well enough to explain your ideas in your own words and can give examples where appropriate. Plan to use course resources to complete the essays and to cite your sources using the MLA Format. In fact‚ as this is an essay exam‚ you should not use outside sources for
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INTRODUCTION While company has differentiated several market segmentation. Company need to select a suitable and profitable segment to enter it. But‚ how company identify which segment is most valuable to itself and compatible with its current resource and facilities. So‚ company may use market coverage strategies to solve this problem and choice the best segment to enter it. Market coverage strategic is a method that helps in evaluating the various segments of the marketplace and deciding which
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