EXECUTIVE SUMMARY Semos Education is the first and the biggest computer education centre in Macedonia. The centre was opened in 1995 and hitherto 9000 participants with different profiles (teachers‚ students‚ big companies‚ organizations and ministries) have developed and improved their computer technology knowledge there. The centre offers a wide range of courses run by highly educated professionals‚ with many years of experience in this field. Apart from Macedonia‚ the company works on
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What was the Bauhaus and what was its purpose? The Bauhaus was a school of art‚ architecture and design that existed in three German cities including Weimar‚ Dessau‚ and Berlin. The school was founded by Walter Gropius in 1919 and it lasted until 1933. During its time‚ Bauhaus went through different distinct periods under different directors and cities including expressionism‚ constructivism‚ functionalism and architecture. The Bauhaus was the start of modernism‚ at the same time‚ it changed the
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One of the first explorers to set foot in North America‚ who sailed the ocean blue in 1492 was the Italian explorer‚ Christopher Columbus. As they sailed on August and reached their destination in October‚ the two-month expedition led them to the Caribbean island where all of his men believed it was India. There Columbus and his men discovered a new civilization‚ the Taino. With
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In the early to mid-1900’s Americans were cruel to African-Americans through racism‚ segregation‚ and inequality. The Scottsboro Trials took place in the 1930’s and consisted of nine ‘colored’ men accused of raping two white women on a train. Of course‚ since life wasn’t exactly fair for everyone during this time‚ the trials resulted in biased results. Plus‚ the jury selected‚ was made up entirely of white men who were clearly in favor of the two white women. The Scottsboro Boys’ Trials eventually
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Spanish men who actually lived during the 1700’s to the mid 1800’s‚ and their impact on the Indians. They were able to document different situations in which the Natives were exploited or abused‚ although some portions of the readings like the one by Father Junipero of the San Diego Mission‚ or that of Captain Alejandro Malaspina are completely one sided. Both make it seem to the reader like the Natives were uncivilized and didn’t have a fear of God until they were taught about it. Father Junipero’s
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PROBLEM STATEMENT Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will P&G be able to meet their target of 50% of the market share in each segment? ANALYSIS General Environment Which of the general environment segments are most relevant to the consumer products industry? What are the main opportunities and threats affecting the company? Demographics— Proctor and Gamble is one of the largest consumer product
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Chapter 9: Global Market Entry Strategies The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions will heavily influence the firm’s other marketing-mix decisions. Global marketers have to make a multitude of decisions regarding the entry mode‚ which may include: (1) The target product/market (2) The goals of the target markets (3) The mode of entry (4) The time of entry (5) A marketing-mix plan (6) A control system to check the performance
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Corporate-level strategy is focused mainly on the decisions over the scope of the firm ’s activities‚ mainly: product scope‚ geographical scope‚ and vertical scope. One of the myths of corporate-level strategy is that strategy formulation can be separated from implementationthat strategy is constructed first‚ then the appropriate management and organizational structure is selected afterwards. Unfortunately‚ this will result in a poorly designed strategy since it does not take into account the
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A Project Report on “Developing a Marketing Strategy‚ leading a Corporate Social Responsibility project and Business Expansion for Equinox Labs”. ITM BUSINESS SCHOOL SUBMITED TO: - SUBMITTED BY:- Dr. Veni Nair‚ Aditya Gumma‚ PROJECT GUIDE. PGDM – 2358 EXTERNAL
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Bachelor’s Thesis Autumn Semester 2007 Department of Business Studies Market Orientation as a Branding Strategy by Harriet Mellenius Supervisor: Olivia Kang ABSTRACT This paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands
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