The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken‚ Delicious Satay Burger‚ Nasi Marrybrown‚ Speciality Wrap‚ Fish ‘n’ Chips‚ Mi Kari‚ Chicken Porridge‚ finger foods‚ salads‚ fun
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into a fast food restaurant - let’s say McDonalds for example – and you order yourself a salad. You made the conscious decision on ordering that salad because you wanted to eat something that was considered healthy instead of the order of large fries that were calling your name. In Eric Schlosser’s book‚ “Fast food nation”‚ and Mark Bittman’s TED Talk: “What’s wrong with what we eat”‚ the issue of overeating is brought up and a question arises. We must eat to survive and we enjoy eating food that
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interested in prepared food which can be served quickly or allow them to take away in order to saving time‚ fast food restaurant where provide western burger‚ chicken‚ and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly‚ identify the “critical success factors” which performance in the sector now and in the near future. Industry Structure Analysis: The food service industry continues
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INDUSTRY OVERVIEW The term fast food relates to the food that can be prepared very quickly. Most of this popular type of food is availed in packaged forms called take away. The fast food industry has its roots in the food for sale stand that were part and parcel of ancient roman and East Indian societies. The fast food industry also known as quick service restaurants‚ has been serving up tasty morsels for as long as who lives in cities. The modern system of fast food franchising is believed to
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(2011). Research conducted has shown fast food to be a leading contributor to childhood obesity with close to one third of children consuming and demonstrating weight gain and risk of obesity (Holguin‚ 2004). The fast food industry stands accused of attempting to addict people‚ at an early age‚ to their food with a direct result of increased incidences of obesity. Much like the tobacco industry and smoking‚ there is debate whether responsibility lies with fast food or with individuals and their parents
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this should be prevented. The fast food industry takes advantage of this influence over children and is a large factor in the obesity problem America faces today. Fast food chains give the impression to children that they can and should have everything they want‚ and include their product as a part of that. Datuk Marimuthu Nadason‚ president of the Federation of Malaysian Consumers Associations‚ states “studies have shown that children are likely to pick branded foods because they associate themselves
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1. The fast-food management Our goal is to put the restaurant 100 percent customer satisfaction. That is‚ customers can get fast food services to more than his original expectations for the service. This requires staff to have professionalism and customer services to be nuanced. High-quality products (Q)‚ fast friendly service (S)‚ sanitation (C) dining environment and excellent value for money (V) is a fast-food management of the four elements. Q. S. C. V. The quality of products‚ namely QSCV
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People are increasingly being warned against the ill effects of fast food and the potential damage they pose to the human health. The effects of fast food include nutritional deficiencies‚ obesity‚ increased cholesterol levels‚ cardiac problems and many other threatening heath hazards. Here is a reminder for your that will include shocking facts about fast food and the harmful effects of fast food. Effects of Fast Food: Sodium and Increased Blood Pressure Most of these quick and convenient
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FAST FOOD RESTAURANT QUESTIONNAIRE Please take your time and be sure to answer every question. All responses will remain strictly confidential. 1. Have you visited a fast-food restaurant during the past 3 months? 1. Yes 2. No 2. If you have . . . About how often do you go to fast-food restaurants? 1. More than 10 times a month 2. 8-10 times a month 3. 5-7 times a month
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FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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