Case#2 Harley Davidson Case Study Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. It was founded in 1903 in Milwaukee‚ WI. Around mid-1980’s‚ the company was facing problems with product quality and enlarged global presence‚ hence the management realized the need for an integrated management system that will not only improve the company’s processes but also fit within its budget and enhance its profits. This caused the start of the process to
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1. Background The Harley Owner Group (H.O.G)‚ a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166‚667 members were considered
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Revving Up Sales at Harley Davidson 1. Explain how Talon helps Harley Davidson employees improve their decision making capabilities. Harley Davidson uses an information system named Talon to help improve their decision making capabilities. Talon is responsible for the inventory‚ warranties‚ vehicle registration‚ and point of sale transactions for the Harley Davidson dealerships. The system is able to generate par orders which helps with the companies ability to only get what is necessary rather
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Greg Tengberg Tengberg 1 English 11/20/12 HARLEY DAVIDSON The history of this popular motorcycle company began in Milwaukee‚ WI in 1903. This is where Bill Harley and Arthur Walter Davidson met‚ became friends‚ and together built a one cylinder engine. Around the turn of the century the gasoline engine was developed and the one cylinder motor was released. The Indian motorcycle was produced in 1901 and thereafter the Mitscuell‚ the Merkel and then the Yale in 1903
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HARLEY DAVIDSON: Preparing for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company
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Form CASE 35 Harley-Davidson Inc. 2008: THRIVING THROUGH A RECESSION Decision Date: Finish 2008 FY Sale: Finish 2009 FY Net Income: Finish Introduction Finish Current Situation 1. Current Performance European market share has continued to grow. Finish needs % Harley-Davidson controls nearly half of the market share for heavyweight motorcycles. 2007‚ Harley-Davidsons net profits and new sales were down. Motorcycle shipments declined from 2006 to 2007. Harley-Davidson is currently
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HARLEY DAVIDSON CASE ANALYSIS GLOBAL STRATEGY & POLICY MAN 4720 INTRODUCTION For over a century‚ Harley Davidson has excelled in providing consumers with distinctive style and outstanding quality. The motorcycle industry is a consolidated industry where they have high barriers to entry‚ differentiated products‚ well established brands and high profit margins. In my opinion‚ Harley Davidson maintained its competitive advantage by following the generic competitive strategy model of differentiation
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Competitive Landscape Harley Davidson‚ as a producer of motorcycles‚ competes as part of the “Recreational Vehicles” industry. Winnebago‚ Polaris‚ Thor‚ Arctic Cat‚ and Marine Products are just some of the companies that also compete under Recreational Vehicles‚ but these companies dominate the industry comprising of 92% of the market share. These 5 companies specialize in manufacturing boats‚ jet skis‚ snow mobiles‚ and terrain vehicles such as four-wheelers‚ Polaris being the only company
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Final Recommendations pg 3 1 Introduction Harley-Davidson Motorcycles have been around for just over 100 years. They became popular after World War II and had continued success until the 1970’s when the company was sold. In 1981 a group of executives bought the company and turned it around into what it is today. Harley-Davidson has had some hard times and some images to shed to get to where it is now‚ but it has been and are still
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Briefly Information of Company Harley-Davidson Harley-Davidson (Harley)‚ a leading automotive company‚ which produces heavyweight motorcycles‚ motorcycle parts‚ accessories‚ apparel and general merchandise. The company also provides financial services such as wholesale and retail financing and insurance programs. The company primarily operates in the US and Europe. It is headquartered in Milwaukee‚ Wisconsin and employs about 9‚755 people as on 31st December 2007. The company recorded revenues
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