Journal of Retailing and Consumer Services 20 (2013) 400–407 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser A model of consumer’s retail atmosphere perceptions Steven W. Rayburn 1‚ Kevin E. Voss n Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of
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The Hidden Cost of Convenience in a Bottle Bottled water is everywhere. It can be found in vending machines‚ the gym‚ checkout stands‚ the local drug store‚ television ads‚ and at every public event. It is common knowledge that water is an essential daily need for healthy bodies. In our society Americans have become more health conscious. Bottled water companies are aware of this new craze and are using the growing desire for health and convenience to their benefit. You have
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As a brief introduction I will hereby explain the role of culture in the definition of marriage (supposing that everybody know what a marriage is )‚ and what we define as marriage of convenience. Our culture and marriage. Our culture is a powerful source of information about marriage. Our culture both values and devalues marriage in a variety of ways. The fact that the vast majority of us will marry at some point in time illustrates the value that society places on marriage. At the same time‚
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Twenties was a strong time period for mass American culture‚ morale‚ and the economy. Contributing to this economic prosperity was the agricultural and food industry. However‚ this boom did not continue for long. In the height of World War I‚ farmers were producing more goods than ever before. Britain and France presented a huge demand for foreign food supplies to feed their populations on a regular basis. After the first World War ended and countries returned to relying on their own agricultural production
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What does it mean to be a consumer : Issues‚ Problems‚ Challenges‚ Attractions? A consumer can be defined at its most basic level as “an individual who buys products or services for personal use.” There is a common misconception that we can only consume tangible products or things which we can physically use. However‚ as mentioned in the definition above we can also consume leisure activities- such as watching television‚ surfing the internet or going for a swim‚ we can consume education by
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unsatisfactory product performance‚ either instrumental or symbolic‚ increases information search prior to purchase. Higher perceived risk is associated with increased search and greater reliance on personal sources of information and personal experiences. Perceived risk is a function of the individual‚ the product‚ and the situation. It varies from one consumer to another and for the same consumer from one product to another and one situation to another. The major types of risks that consumers perceive
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result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat‚ fruits and vegetables‚ dairy products and baked goods – are highly perishable. Other goods such as alcohol‚ toiletries‚ pre-packaged foods‚ soft drinks and cleaning products have high turnover rates. The following are the main characteristics of FMCGs: • From the consumers’ perspective: o Frequent purchase o Low involvement (little or no effort to choose the item -- products with strong brand
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Consumer behavior is the study of what‚ how‚ when‚ and why people buy or consume. Psychology‚ sociology‚ socio-psychology‚ anthropology and economics are the main elements/variables of this study. It is the attempts to understand the buyer decision processes as well as decision making process‚ both individually and in groups. In addition to that‚ it also tries to assess influences on the consumer from groups like family‚ friends‚ and society in general. One most important issue about consumer behavior
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1. What type of performance is it? 2. Where and when is this performance occurring 3. Is it a scripted or non scripted performance? 4. Is it religious or secular in nature 5. Is its content authored‚ collective or improvised? 6. Are technologies used? How? 7. List a sequence of actions and discuss what the performers bodies do (dance rhythmic patterns etc.) 8. Is music used 9. Describe the space and or setting of the event (architecture and design/ public or private
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Gravimetric Analysis: The Determination of Phosphorus in Plant Food Gravimetric analysis is a quantitative (i.e. how much?) method of classical analysis. The element to be determined is isolated in a solid compound of known identity and definite composition. The mass of the element that was present in the original sample can be determined from the mass of this compound. Plant foods contain three essential nutrients that are not readily available from soils. These are soluble compounds
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