Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Plant hormones are specialized chemical substances produced by plants. They are the main internal factors controlling growth and development. Hormones are produced in one part of a plant and transported to others‚ where they are effective in very small amounts. Depending on the target tissue‚ a given hormone may have different effects. Plant hormones play an integral role in controlling the growth and development of plants. A plant hormone is generally described as an organic compound synthesized
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Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception Meaning – Perception is a process by which a person select‚ organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention‚ Selective Distortion and Selective Retention. Selective Distortion The tendency for people to interpret most of the information to which they are already believe – means that marketers have
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Consumer Report 1 Consumer Union & Consumer Report Sim Yi’en Evynn MT219 - 26 Consumer Report 2 There are five consumer buying decision processes and they are problem recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post-purchase evaluation. In my opinion‚ Consumer Reports information most impact information search. Information search involve two aspects of information search‚ the internal search and external search. As to how Consumer
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Ductal hyperplasia Ductal hyperplasia is characterized by proliferation of ductal epithelium‚ resulting in increased cellularity and multi layering of ductal epithelium. The pattern of growth varies greatly from case to case leading to different types of ductal hyperplasia. Features indicative of benign nature of the lesion includes oval nuclei with indistinct cytoplasmic border and eosinophilic rather than pale cytoplasm‚ arrangement of the cells in parallel bundles‚ presence of peripheral elongated
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Final Project: Plant Design IT107 Instructor: Arun Nambiar Christopher Castillo Pencheng Xiong December 3‚ 2012 Executive Summary Our layout is designed for cost effectiveness. With the superb plant location being close to highway 99 and 41 makes it the best choice for you. From the central valley you can get anywhere in California in good timing. It also has an ideal market with many cities and towns and nearby shopping centers. The production layout is built is built to be effective
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Jabari Bell Ms. Lowry ENG 1101 28 October 2013 Diagnostic Essay Should people give up their privacy in exchange for convenience or free services? Is your personal business for sell? Anybody with common sense would jump at the chance to receive a free phone service. But most individuals don’t think about the potential risks that come with allowing a company to access your calls and computer. First of all‚ I would want to know if the phone service is reliable. Just because it is free of charge
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0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they do exist‚ and presents a model that describes the product as consisting of five elements: the physical plant‚ service‚ hospitality‚ freedom of choice‚ and involvement
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Discuss the types of retailing. 1. Retailing; Retailing includes all the activities involved in selling products or services directly to final consumers for their
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Food Service Truck Technology Changes Affecting Consumer Acceptance Food service trucks have recently been exploring alternate methods of business to compete with their brick and mortar rivals. The use of technology has been a ‘game changer’ for food service trucks in the way they market their products and conduct day to day business operations. Today‚ food trucks are innovating with marketing tools‚ productivity apps and the truck design itself resulting in an influx of new and repeating
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