Introduction By the late- 1990s fast-food chain McDonalds had enjoyed 40 years of exceptional performance. McDonald’s brand mission is to be a customers’ favorite place and way to eat. McDonald’s worldwide operations are aligned around a global strategy called the Plan to Win‚ which center on an exceptional customer experience – People‚ Products‚ Place‚ Price and Promotion. They are committed to continuously improving theirs operations and enhancing customers’ experience. McDonalds place the customer
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Industries are classified into four different market structures. They are perfect competition‚ monopolistic competition‚ oligopoly and monopoly. Each of these has different characteristics regarding the number of firms involved to the type of product they make. Different methods and restrictions are used to maximize profits in all markets of the economy. Brand management and advertising are two tools that firms used to differentiate their products. The main objective of brand management is
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optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may shift the demand curve. The model allows backstop technology and tariffs on oil imports; therefore‚ the imposition of tariffs to importing
Free OPEC 1973 oil crisis Petroleum
MARKET STRUCTURE AND COMPETITION EXERCISES Exercise 1: The own firm’s price elasticity is a measure that evaluates how the firm’s demand changes when it alters the price of the good or service offered‚ given that the rest of the variables remain fixed. While the cross-price elasticity measures how a firm’s demand changes when some other firm alters its price. Therefore‚ the second term considers the existence of interrelated firms in the market‚ that is‚ the fact that one firm’s actions affect
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University of Phoenix Material Cognitive Theory Table Complete the following table by identifying three major cognitive theorists and theories. Name each theorist and the theorist’s associated theory. Then provide a description of the theory‚ including associated approaches and techniques. Include a peer-reviewed reference that supports the theory. Major cognitive theorist (Theorist name) Theory associated with the theorist (Theory title) Description of the theory‚ including associated approaches
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Determine the market structure for which firm exists in and explain convincingly why your team believes so. Dell market structure is monopolistic competition. Why? This is because Dell has many competitors such as Toshiba‚ Acer‚ Sony‚ Lenovo‚ Asus‚ Hp‚ Apple‚ and Sharp .The existence of these firms makes Dell not the only single computers firm in the market. This have let Dell met the conditions which is many sellers in monopolistic competition. Thus‚ Dell pricing decisions will not affect the
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Market structures and pricing Revenues Consumers * Inverse demand curve gives willingness-to-pay * Benefit consumer(s) derive(s) from additional good; * Area under inverse demand curve measures total willingness-to-pay‚ total benefit or total surplus. * Maximum price I can charge as producer determined by inverse demand function * Marginal revenues; revenue of next unit I sell Strategies * Profit maximization * Marginal profits equal to 0 (MR=MC) *
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Task 1‚ Evidence you must produce for this task Introduction The purpose of market research is to gather data about consisting customers or new customers. It helps the business make decisions on a new product or a consisting product. By doing market research they are able to find out what the customers like and want and what they don’t like. Market research is important to gain a profitable business. If the company have a new upcoming product for the target audience of young teens then they have
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What are the conditions for a perfectly competitive market? What are the conditions for a monopolistic market? What are the conditions for a monopolistic competitive market? What are the conditions for an oligopolistic market? How would you explain the differences among these market structures? Identify which market structure your organization competes in and why you think so. Colander (2008) specified that‚ a flawlessly modest market is a market in which financial services operate unhindered
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In a oligopolic market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: Few interdependent firms A few barriers to entry Products are similar‚ but firms try to differentiate them There is branding and advertising Imperfect knowledge (where customers don’t know the best price or availability) To compete or collaborate? Since firms are interdependent‚ they
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