SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
Premium Sales Marketing Sales promotion
Health Promotion Obesity as a side effect in medication World Health Organisation (WHO 2012) states that health promotion is about empowering individuals to take control of their own health. It moves beyond a focus on individual behaviour towards a wide range of social and environmental interventions. The author will be focusing on a lady with a long mental health problems and has recently had medication changed to Clozapine; as a result she has gradually gained a lot of weight. The patient
Premium Health care Health Obesity
person is overweight than their ideal weight and this largely attributable to the fast food culture and sedentary lifestyle. This phenomenon affects the lives of obese people because it found to cause multi health problems. Ergo‚ obesity should be regarded as a serious health concern since it had been found to cause serious medical condition in both the adult and child population almost all over the world. First and foremost‚ obesity will affect a person’s physical health and increase the possibility
Free Obesity Nutrition Hypertension
Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
Premium Sales promotion Marketing Customer relationship management
Health Promotion Plan for African American Adults at Risk for Coronary Heart Disease Community Nursing: NUR 3634 Abstract Coronary heart disease affects a disproportionate amount of African Americans (CDC‚ 2010a)‚ yet there are modifiable risk factors that can reduce the risk of this disease. These modifiable risk factors include high blood pressure and high cholesterol. This health promotion plan involves a community-based strategy that targets African Americans by offering primary and
Premium Atherosclerosis Myocardial infarction Hypertension
What is distinguishing factors between the the contemporary views of health promotion versus the historical view? How and why did these difference develop? Historical health promotion dealt with protecting the community from infectious diseases‚ providing safe water and reducing environmental threats which was normally done by the Government or organizations like World health Organization (WHO) and United Nations Children’s Fund (UNICEF).Emphasis were on mass vaccination against preventable
Premium Infectious disease Public health Medicine
Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
Premium Brand management Brand
However‚ in its more modern sense‚ revolution suggests dramatic episodes of political change‚ where a collective force recognizes the need for a change and is able to take action to create this in order to remove what they consider to be the impurities of the system‚ and replace it with what is presumed to be necessary. Revolutions can take many forms‚ varying between social and political‚ and violent and peaceful‚ yet while revolutions in this modern sense are deliberate acts‚ either violent or otherwise
Premium Political philosophy Jean-Jacques Rousseau Liberalism
Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
Premium Marketing Sales promotion
should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new
Premium Advertising Athletic shoe Nike, Inc.