CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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TUTORIAL 1 (Chapter 1) WHAT DOES IT MEAN TO BE A LEADER? Leadership is defined as an influence relationships among leaders and followers who intend real changes and outcomes that reflect their shared purposes. Major research approaches include • Great Man theories‚ • behavior theories‚ • situational theories‚ • influence theories‚ and • relational theories. Today’s leadership involves the shift • from stability to change and crisis management‚ • from
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woman throwing away her values‚ throwing away her place in the home and throwing away her dignity. Our mothers and grandmothers and the ones before them did not have all the problems we have nowadays. Gone are the days when a woman was a woman. Its a shame today‚ women are becoming girls - who don’t know where they belong anymore. Before‚ nakedness was a taboo. Now its fashion. When I see such immodestly dressed women‚ what crosses my mind is the word "prostitute". It does not matter the position
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ultimate goal of a customer-oriented organization is to maximize its customer satisfaction. This topic is about the relation between the profit of a customer-oriented organization and its customer satisfaction. “The customer is KING.”. It heralds the emergence of new business paradigms that will keep pace with a world rapid changing under the impact of development. The following word will show what are the changes of marketing‚ what is the customer satisfaction‚ why the customer satisfaction is important
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What does it mean to be a consumer : Issues‚ Problems‚ Challenges‚ Attractions? A consumer can be defined at its most basic level as “an individual who buys products or services for personal use.” There is a common misconception that we can only consume tangible products or things which we can physically use. However‚ as mentioned in the definition above we can also consume leisure activities- such as watching television‚ surfing the internet or going for a swim‚ we can consume education by
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Strategic China Essay What is the value of Tibet and Xinjiang to China? By: Annette Bergmann (13236885) Date: 20. July. 2012 What is the value of Tibet and Xinjiang to China? This essay focuses on the two of the five autonomous regions of China; Tibet and Xinjiang. These two regions have become widely known due to their fight for national independence. These regions consist of national minorities and have had long periods of national independence before they were included in the Chinese
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What does paranormal actually means? Paranormal means something is not normal and it is extraordinary such as ghosts‚ aliens‚ illusion of magic and many more. Sensation is a stimulation of an organ sense. Our 5 senses are complex‚ miniaturized‚ living sense organ that spontaneously collect information about our environment. Sensation is meaning-less bits of information. Moreover‚ Perception is meaningful sensory experiences that results after our brain combines hundreds of sensation. Perception is
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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important elements in building America. But do we know what freedom really means? According to Katharine Gammon‚ a freelance science writer who has contributed to many works for large corporations:
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How does Poe use language and character to create tension in ‘The Tell-Tale Heart’? Edgar Allen Poe is considered to be a master of writing macabre stories. Poe generally writes using this theme which shows he is comfortable with writing morbid dark tales. He is able to write short stories which are full of tension – one main example being ‘The Tell-Tale Heart’. The genre choice being ‘short story’ automatically creates tension. Compared to a general ‘novel’ they are massively different. A short
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