16e Wireless Metropolitan Area Network (MAN) standard which has been introduced in Pakistan by AD consortium Wateen. Wi-MAX compliant systems provides fixed wireless alternative to conventional DSL and Cable Internet. Wateen Telecom is using Motorola ’s Wi-MAX technology to provide wireless fixed broadband data services for residential and corporate use. The company is using Wi-MAX as a cost effective and fast-to-deploy broadband solution‚ as part of its strategy to create a world-class communications
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that and no other name. In the past‚ most people were focussing on consumer markets. Just recently in the last few years the focus was shifted more towards brands and their equity in the business-to business (B2B) field. The main reason for shifting the focus to this area is that suppliers find themselves more and more in a commodity trap. To further explain branding the most important elements are; Brand Relevance Analysis‚ Brand Concept‚ Brand Placement‚ Brand Strategy. It is most important to
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A PROJECT ON BRANDING AND POSITIONING OF CHANEL SUBMITTED BY ANUSHA IYENGAR FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. NEELA RADHAKRISHNA SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE NERUL‚ NAVI MUMBAI – 400706 ACADEMIC YEAR 2012-13 DECLARATION I‚ ANUSHA IYENGAR‚ studying in T.Y.B.M.S‚ of SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE‚ NERUL hereby declare that I have completed the project on BRANDING AND POSITIONING
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Naomi Klein‚ economic and social theorist asks “what impact does Branding have on our modern-world?” Though branding came about during the industrial revolution to create distinction and individuality‚ branding in today’s global society takes on a different role for consumers‚ often having a negative impact on workers many consumers aren’t aware of. Martin Lindstorm‚ author of “Brandwashed” says most people feel better when they choose brand names because they equate recognition and established
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Inside the System Unit • System unit: The main case of a computer • A system unit‚ also known as base unit‚ is the main body of a desktop computer. – Houses the processing hardware for a computer – Also contains memory‚ the power supply‚ cooling fans‚ and interfaces to connect peripheral devices – Houses the drive bays in which storage devices (hard drives‚ DVD drives‚ etc.) are located – With a desktop PC‚ usually looks like a rectangular box Power
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Inside Job: Exposing Unethical Practices on Wall Street The documentary Inside Job‚ directed by Charles Ferguson‚ explains the financial crisis of the late 2000s that culminated with the Wall Street collapse in 2008. Beginning with a background of the American financial industry‚ the film tells the story of how banking practices caused the eventual global recession. Up until the 1980’s‚ the US financial system was highly regulated‚ at which point began a long period of “deregulation”. One of the
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understand the paradigm shift in the conventionally accepted perspective of the role of personal branding in the corporate. It discusses about how diversification in the career path leads to brand building of an individual at the same time benefiting the organization. Main Results: The following were derived from the paper; 1. Thus the paper talks about how increasing diversification in the career path which was earlier discouraged‚ is now considered to be of great benefit to the organization by facilitating
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Case Analysis Goodyear: The Aquatred Launch March 31‚ 2014Problem Statement: In 1989 Goodyear started a project to develop a new and exciting replacement market tire that would provide improved driving traction under wet conditions. The company planning to launch the ‘Aquatred’ tire in early 1992 and management was upbeat and saw the Aquatred as a product to revitalize Goodyear. Goodyear planned to sell the Aquatred with a 60‚000-mile warranty with a 10% price premium. Management
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Module-end Project Topic For my module-end project‚ I will be watching the documentary called “Inside Job” narrated by Matt Damon created in 2010. The documentary is well-known for providing a comprehensive analysis of the 2008 financial crisis. Many people have said that the documentary does a good job of explaining the reasons behind the financial crises. By reading the documentary’s plot summary‚ I was able to find out that the documentary goes into many of the causes of the financial crises. Topics
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Personal Branding Sub: - Elective Marketing (Brand Management) ____________________________________________________________ ____ Project Brief:- How to brand self. What is Self /Personal Branding IN today’s competitive world and in the era of one up-man ship it is extremely important that one should be aware to self and the strength he/she possess. Building and maintaining image of self is a very important aspect of a persona. We have seen and will continue see the disasters because of
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