contributions of corporate resources’. In other words CSR implies a stakeholder view and that they have moral responsibilities that extend beyond a return for their shareholder. The Swedish furniture giant IKEA has received much respect from the entire world with regards to its CSR philosophy. The things that makes IKEA stand out is that despite its aggressive focus on cost cutting it has been able to combine this with global CSR issues which most companies find near impossible to do. The organisation
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SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION Topic: Internet Retailingwith case study | SUBMITTED BY: AISHWARYA AGARWAL BBA (2012-2015) Roll No. : C-08 AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR CERTIFICATE OF ORIGIN
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Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice 22 Conclusion 23 Bibliography 24 Appendix 26 IKEA MGT301 CSR Case Study Report Executive Summary The purpose of this report is to provide an overview of IKEA as an organization and
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used by the Vietcong in Vietnam were unsuccessful" The Vietcong were a communist movement in the South who were against the South Vietnamese government and the USA’s involvement with the civil war. The use of tactics (the plans‚ weapons and battle strategies used in war) were prime in minds of the Vietcong and they went to all means to gain the upper hand in the conflict. For example the use of booby traps‚ tunnels and trails. Some like the Ho Chi Minh trail were a huge success among the Vietcong
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MARKETING MANAGEMENT CASE STUDY Synopsis This case study is to deliberate about IKEA’s marketing strategy in reaching out customers. Also discussing about IKEA’s business idea and IKEA follows a quite traditional pattern of internationalizing and also drives the localization thoughts in different market place to stay competitive. Their vision “To create a better everyday life for the many” and their ultimate business idea “ To offer a wide range of well designed‚ functional home furnishing
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1. What are the sources of conflict in this case? The source of conflict in this case is a disagreement about the way the business within the company is organized‚ changed by the emergence of new senior manager Mike Roth. Before the appearance of conflict situation the EPI (Educational Pension Investments) was conservative and adhered to steady and safe investments. With the coming of Mike the situation completely changed. Actually he undermined the whole image and philosophy of the company
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INTRODUCTION 3 IKEA HISTORY AND ENVIRONMENT 3 IKEA TARGET MARKET 6 BRIEF PRODUCT OVERVIEW 8 COMPETITIVE REVIEW 9 Product Positioning 9 Competitions 9 DISTRIBUTION REVIEW 9 Objective and challenges 11 Challenges 12 SWOT 13 COMPANY MARKETING CARACTERISTICS 13 PRODUCT LINE‚ BRAND AND SERVICES 16 PRICE 18 Designing Pricing Strategies and Programs 19 PLACE 20 PROMOTION 22 INTEGRATED MARKETING PLAN MIX 24 Budget 24 Control 24 EXECUTIVE SUMMARY IKEA group is one of the top furniture retailers
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Tomtar- Gnomes - Analysis – what traces of the folklores can we see in the modern Swedish society? - Conclusion - Abstract - Bibliography - Source criticism: Introduction For hundreds of years‚ the Swedish people have told stories about supernatural creatures living in the unknown woods and the darkest shadows. The history of Sweden is filled with myths‚ legends and beliefs. What creatures were the most common ones here and what did people think of them? This is what one can read about in this
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"Ikea: How The Swedish Retailer Became A Global Cult Brand IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance‚ it must assess its external and competitive environment which will reveal the key opportunities to analyze there advantages and threats. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. This helps IKEA to retain its strong identity in market.
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Marketing 01/06/2013 1. Corporate Profile 1.1 Concept and History IKEA offers a wide range of well-designed‚ functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does‚ from product development and purchases to how we sell our products in IKEA stores globally. Anybody can make a good-quality product for a high price‚ or a poor-quality product for
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