1) Explain the terms ‘Monopoly’ and ‘Monopolistic Competition’ (4 marks) Monopoly A monopoly is a market structure in which a single company or individual owns all or nearly all of the market for a given type of product or service with no or close substitute. This would happen in the case that there is a barrier to entry into the industry that allows the single company to operate without competition (for example‚ vast economies of scale‚ barriers to entry‚ or governmental regulation)
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ALTERNATIVE MARKET STRUCTURES It is traditional to divide industries to categories according to the degree of competition that exists between the firms within the industry. There are four such categories. At one extreme is perfect competition‚ where there are many firms competing. Each firm is so small relative to the whole industry that it has no market power to influence price. It is a price taker. At the other extreme is monopoly‚ where there is just one firm in the industry‚ and hence no competition
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Oligopoly In a oligopoly market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: * Few interdependent firms * A few barriers to entry * Products are similar‚ but firms try to differentiate them * There is branding and advertising * Imperfect knowledge (where customers don’t know the best price or availability) Revenue Curves Total Revenue
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In a oligopolic market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: Few interdependent firms A few barriers to entry Products are similar‚ but firms try to differentiate them There is branding and advertising Imperfect knowledge (where customers don’t know the best price or availability) To compete or collaborate? Since firms are interdependent‚ they
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ORGANIZATIONAL STRUCTURES AND FORMS OF ORGANIZATION What is Management? According to Henri Fayol‚ "to manage is to forecast and to plan‚ to organise‚ to command‚ to co-ordinate and to control." Fredmund Malik defines it as "the transformation of resources into utility." Management in businesses and organizations is the function that coordinates the efforts of people to accomplish goals and objectives by using available resources efficiently and effectively. Natures of Management ◦
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company with a very unique position with the opportunity to use a simple model to optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may shift the demand curve. The model allows backstop technology
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Assignment #1 “Market Segmentation and Product Positioning” Southern Belle Pastries Ms. Quinisha Story Professor: Stephan Hiatt MKT 500: Marketing and Management Sunday‚ July 18‚ 2011 1. Identify the marketing segment for the product and explain why this segment was elected. Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009‚ out of a small kitchen in Manassas VA. Southern Belle Pastries
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Diversify Corporate America I wouldn’t have thought my gender affected the decisions I made on Wall Street—until I got fired Capitalism is the most successful economic system in history. But sometimes it breaks. So too do the big banks‚ the most highly distilled form and symbol of capitalism. And never more so than in the crash of 2008. The culprit in that crash has broadly been identified as greed‚ and the solutions have focused on additional regulation of Wall Street. But there have been
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Product Market Analysis COM/100 November 17‚ 2013 Product Market Analysis Paper In 1873‚ Adolph Coors and Jacob Schueler‚ both German immigrants established Golden‚ Colorado brewery. In 1880‚ Coors bought out his partner and became the sole owner of Coors Brewing Company. Today Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors‚ 2013). In 1990‚ Coors Brewing introduced Coors Rocky Mountain Spring Water. The product was short lived and was
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1 Introduction Market is a particular products and services to be exchanged between a significant group of buyer and sellers for a price for market benefit. There are mainly two types of market. 1. Perfect or Pure Competition Market 2. Imperfect Competition Market a) Monopoly Market b) Oligopoly Market c) Monopolistic market d) Duopoly market e) Monopsony Market Among those markets we have chosen oligopoly market for our report. An oligopoly the domination of a market by a few firms
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