Customer Service Unit 2 Prepare to deliver excellent customer service Session 1 Understanding customer service principles Handout In this Session‚ you have learned about: The importance of learning about your organisation’s products and services and how they are publicised Your organisation’s offer and how to keep up to date with it Customer service procedures The implications of poor customer service across different sectors. Your organisation’s products and services Sources of
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Customer satisfaction is an important issue in a business because it drives revenues‚ market share‚ and competitive strength. Organisations often think the way to measure customer satisfaction is to examine the number of customer complaints. The problems with this method is that it is reactive‚ it only responds‚ if at all‚ after the event and it does not really measure satisfaction only dissatisfaction. Some important factors that help us understand and determine how satisfied or dissatisfied
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Customer Intimacy When we talk about Apple comes to our mind all the technology and innovation that each year brings Apple to us they offers a wide variety of models and different styles in all of his presentation like macs‚ iPod or iPhone. What makes this brand apple so unique and innovative is the level of relationship between customer at the moment of buying because they are able not just to choose what they want they also personalize their product like the color‚ some details and they even
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orders‚ customer queries and concerns‚ delegating jobs within the team and ensuring colleagues understand their jobs‚ emails‚ phone calls and ordering. I have been with Jewel First for 2 years now. Jewel First is an online retail business which sells jewellery and accessories. The company was formed in 2009 as part of a Pandora online retailer as the company grew so did the range of brands we sell. The company now has 4 websites with a database that exceeds 300‚000 active customers; we can process
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Introduction “Satisfying the customer is a race without finish.” (Vadim Kotelnikov). Many researches and academicians have defined customer’s satisfaction in their own way. Satisfying customers is always a challenging job for anyone. Customer satisfaction means providing goods and services to the customer which meets their level of expectation. So‚ neglecting customer and their demand can be dangerous for the existence of the organisation. That is the significant reason why companies are paying attention
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expansion‚ and improving customer value‚ satisfaction‚ profitability‚ and retention. CRM software applications embody best practices and employ advanced technologies to help organizations achieve these goals.( Mc Dougall‚2004) CRM focuses on automating and improving the institutional processes associated with managing customer relationships in the areas of recruitment‚ marketing‚ communication management‚ service‚ and support. CRM takes a very customer-centric view of the entire customer life cycle‚ which
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Deliver‚ monitor and evaluate customer service to internal customers - Knowledge Questions 1. Understand the meaning of internal customer 1.1 Describe what is meant by internal customer Internal customers are people within your own organisation such as employers or colleagues who you provide a service for‚ e.g. 2. Know the types of products and services relevant to internal customers 2.1 Describe the products and services offered by own organisation to internal customers 3. Understand how
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Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers. That
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Running head: IMPROVING CUSTOMER SERVICE BAKER COLLEGE CENTER FOR GRADUATE STUDIES On-Line Masters of Business Administration Assignment for course: BUS 576 Training and Development Submitted to: April Flanagan Submitted by: Chieoma Shabazz Location of Course: On-Line Date of Course Meeting: December 11‚ 2006 Date of Submission: December 11‚ 2006 Title of Assignment: Improving Customer Service Certification of Authorship: I certify that I am the author of this paper and that any
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The Verizon Wireless Corporate customer service department has been receiving poor customer service ratings and complaints from customers at our retail stores and via the call center. Verizon Wireless Corporate is a reputable organization that is committed to offer customers the most reliable service on the nation’s best wireless voice and data network. Because of its widely known reputation management needs to be aware of these issues and take action immediately. In order to move forward‚ we must
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