STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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Ocean Carriers Project Analysis Introduction Ocean Carriers receives a lease for a ship over three years starting in 2003. However‚ the company currently does not hold qualified ships that can meet customers’ demand. Our report is not only to assist Ms. Linn to decide whether or not to purchase a new ship but also give a reasonable suggestion on how long to hold on the ship regarding the NPV and long term prospective of dry bulk industry. Upon business operating in U.S or H.K‚ we consider four scenarios
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Valuation Case Analysis Ocean Carriers March 23‚ 2011 Executive Summary Industry Overview Capesize dry bulk carriers provide shipping services worldwide. Due to their size‚ Capesize carriers must sail around Cape Horn in order to travel between the Atlantic and Pacifica Oceans – the ships are too large to utilize the Panama Canal. In January 2001‚ there were 553 capesize vessels in service throughout the world. Demand for dry bulk carriers is determined by the world economy.
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of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia
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Ocean Carriers Project Analysis Introduction Ocean Carriers receives a lease for a ship over three years starting in 2003. However‚ the company currently does not hold qualified ships that can meet customers’ demand. Our report is not only to assist Ms. Linn to decide whether or not to purchase a new ship but also give a reasonable suggestion on how long to hold on the ship regarding the NPV and long term prospective of dry bulk industry. Upon business operating in U.S or H.K‚ we consider four scenarios
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[pic] ASSUMPTION UNIVERSITY A TERM REPROT OF NOK AIR FOR MKT4730 MARKETING MANAGEMENT Section: 901 SUBMITTE TO A. WARISARA BY Group: BIG BIRD | | | | | |Name |ID |E-mail |Telephone | |Varin P. |4814799 |aisunnykrab@hotmail
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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Air Mauritius Air Mauritius is the national airline of Mauritius‚ based in Port Louis - the capital of Mauritius. Its main base comprises of Sir Seewoosagur Ramgoolam International Airport (MRU)‚ Mauritius. The airline provides domestic as well as international services‚ operating as many 80 flights per week. The symbol of Air Mauritius is phaeton rubicola or Paille-en-Queue‚ a fish-eating tropical bird. The airline appeared on the Mauritius Stock Exchange list in 1995. It employs a staff of over
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[Air France-KLM will lift capacity no more than 2 percent in each of the next three years‚ with fleet spending also reined in.] Jean-Cyril Spinetta‚ recalled last years as chief executive officer as slumping profit forced Pierre-Henri Gourgeon’s exit‚ froze pay and hiring in January and is in talks with unions over a 2 billion-euro annual saving he says is needed to secure the long-term future. The loss comes after German rival Detsche Lufthansa AG Airline yesterday posted a 13 million-euro
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BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ Air Asia X‚ Thai Air Asia‚ Indonesia
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