#2 Diversification Strategies “Virgin Group and Benetton Group” Gilbert Feliciano II Professor- Dr. Brian Collins Strayer University CONTEMPORARY BUSINESS- BUS 508 2 ABSTRACT The diversification literature has largely focused on the degree of applicability of firm resources to a new industry: A firm should diversify into more related industries since synergistic benefits decrease with the distance between the new industry and the firm’s primary industry. It argues that related diversification
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the company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment‚ delivering superior and sustainable stakeholder value. Corporate Strategies ITC is a board-managed professional company‚ committed to creating enduring value for the nation and the shareholder. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. Its philosophy of all-round value creation is backed by strong
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DEGREE OF RISK REDUCTION IN DIVERSIFICATION According to Roberts (2004‚ p214)‚ diversification is when several businesses are combined under one ownership for the singular aim of reducing risk. The combination of all the businesses is less risky than individual businesses standing alone. According to Chandler (1959)‚ there are three types of diversification: 1. Full line – company manufacture‚ market and control supplies of its single line of product‚ that is‚ the company has manufacture business
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Diversification Economy in Las Vegas “Las Vegas is lagging behind many cities in the recovery because we were in much worse shape than most cities‚” David Christianson‚ who is a TCA 449 professor in University of Nevada‚ Las Vegas who is a knowledgeable international tourism professor said so in my personal interview‚ “Since we are a mono economy‚ any kind of diversification would be helpful.” The dominating economy in Las Vegas are from gaming‚ tourism‚ convention and meeting‚ which then could
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Diversification in E- Commerce [pic] Diana Reyes – 27828 Introduction Economies of scope and synergies in business operations are consequences of diversification strategies. It is possible to classify companies according to the type of diversification strategy selected. Unrelated diversifiers are companies that diversify across industry‚ while related diversifiers are firms that diversify within the industry (Kim‚ Hwang and Burgers 1989). Companies pursuing related diversification over
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fast food chains. This paper focuses on the process that all companies should follow to help determine whether the industry they are in demonstrates sufficient attractiveness and whether their current business units have sufficient competitive advantage. In 1965‚ Pepsi-Cola and Frito-Lay combined forces to create a new company that could capitalize on the combined strengths of the two companies. Almost immediately‚ the company used this new synergy to create such new snack products as Doritos
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Diversification Strategies When companies begin they develop a business plan that details what they intend to specialize in. For some‚ once they have reached a goal in one market they make decisions to venture out into other markets. In the world of business‚ that venturing out is called diversifying the company. According to Merriam-Webster’s online dictionary‚ to diversify is “to increase the variety of the products of; or to engage in varied operations.” (Merriam-Webster‚ 2012) In
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AEPL a Mumbai based company with turnover of 150 Crs and strength of 400 engineers has branch offices in Pune‚ Bangalore‚ Hyderabad. They are in business of industrial process automation and factory automation and have manufacturing setup. MSP‚ a Pune based company with turnover of 10 Crs and strength of 45 engineers is also in business of industrial process automation and has a manufacturing setup. MSP have developed an innovative software for batch process in process automation. AEPL has
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PUTTING THE SERVICE-PROFIT CHAIN TO WORK “When companies put employees and customers first‚ their employees are satisfied‚ their customers are loyal‚ their profits increase‚ and their continued success is sustained.” Harvard Business Review‚ March-April 1994. There is growing number of companies that includes Banc One‚ Intuit Corporation‚ Southwest Airlines‚ ServiceMaster‚ USAA‚ Taco Bell‚ and MCI know that when they make employees and customers paramount‚ a radical shift occurs in the way they
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Amazon.com’s E-Business Model Professor Dr. Gary Shelton BUS 508 July 23‚ 2011 Pros and Cons of Amazon ’s Diversification There are both pros and cons to this growth and diversification of Amazon. Since Amazon ’s growth and diversification was done gradually‚ there was little chance for it to backfire on Amazon. Giving them the time needed to work out the problems. “The design of the marketplace can help to influence success by improving the flow of information‚ thereby reducing stress
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