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    Research Method

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    Name: Lai Kam Wa (11018615) Subject: Research Method---Project on Survey Part A Topic: The study of secondary student’s attitude towards the establishment of Kai Tak Sports City Section 1: Research Question(s) and Hypotheses The main research question of the study are: 1. What are the perceptions of secondary students towards to the establishment of Kai Tak Sports City? 2. Will the students support to establish Kai Tak Sports City? Hypothesis: 1. There would be no significant

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    applied or basic research. Scenario 1 This is a general issue that relates to all or most companies contemplating acquisitions. Of course‚ the results of the study are likely to be useful to‚ and applied by all the concerned companies. This could fall into the realm of basic or applied research‚ depending on who sponsors the study. If one company or a consortium of companies investigates the issue to find an answer for immediate application‚ then it will be applied research On the other hand

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    should a manager know about research when the job entails managing people‚ products‚ events‚ environments and the like? 2. For what specific purpose is Basic Research important? 3. When is applied research‚ as distinct from basic research‚ useful? 4. Why is it important to be adept in handling the manager-researcher relationship? 5. Explain giving reasons which is more important – applied or basic research. 6. Give two specific instances where an external research team would be useful and two

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    Types of Research Methods

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    Types of Research Methods Evidence of effectiveness Research Method LOW DescriptiveQualitative (Ethnography/ Case Study) DescriptiveQuantitative This is … Detailed descriptions of specific situation(s) using interviews‚ observations‚ document review You describe things as they are. Numerical descriptions (frequency‚ average) You measure things as they are. Correlational/ Regression Analyses Quasiexperimental Quantitative analyses of the strength of relationships

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    1. What is the problem statement in the following situation? Employee Loyalty Companies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs‚ higher productivity of workers‚ customer satisfaction‚ and boost the morale of fresh recruits. In order that these benefits may not be lost‚ some companies‚ while downsizing‚ try various gimmicks. Flex leave

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    Descriptive Research Methods (Ch. 12) Case Studies: Detailed analysis of a single (or limited number) of people or events. Case studies are usually interesting because of the unusualness of the case (Three Faces of Eve‚ Mind of a Mnemonist) and/or the detail and apparent insightfulness of the conclusions drawn by the writer (e.g.‚ Freud’s cases such as ‘Little Hans’). The major problem with case studies is the problem of objectivity. The person who is presenting the case usually has some theoretical

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    1. Assume the room rate for a 3-star hotel in Paris follows a normal distribution with a mean of 175€ and a standard deviation of 16€. What is the probability that a randomly selected 3-star hotel has a room rate of Z(X) = (x-μ)/σ σ=16 μ=175 a) Less than 195 Euros? Z (195) = (195-175)/16 = 1‚ 25 so 89‚ 4% b) More than 180 Euros? Z (180) = (180-175)/16 = 0‚ 31 so 62‚ 2% c) Exactly 170 Euros? Z (170) = (170-175)/16 = - 0‚ 31 so 37‚ 8% d) Between 150 and 182 Euros?

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    Q4 How can Grey WW-HK/ China redefine client value using CRM; what differentiation technique should it employ? In our opinion‚ Grey should not rely on Grey Worldwide’s brand equity to make sales and retain existing customers. It’s because the ability to rely on traditional forms of differentiation for competitive advantage. It can use embedded client information and technology to redefine a firm’s value proposition to its clients in: First‚ using client information. Second‚ profiling customers

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    3-1 Thinking Like a Researcher 3-3 Learning Objectives Understand . . . • The terminology used by professional researchers employing scientific thinking. • What you need to formulate a solid research hypothesis. • The need for sound reasoning to enhance research results. 3-4 Research and Intuition “If we ignore supernatural inspiration‚ intuition is based on two things: experience and intelligence. The more experience I have with you‚ the more likely I am to encounter repetition

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    environment and internal processes. Psycholgy explain how we think‚ act‚ and feel and behave. 5 branches of Psychology 1. 2. 3. 4. 5. Psychoanalysis Behaviorist Humanistic Cognitive Neuroscience Scientific method in Psychology 1. 2. 3. 4. 5. 6. Ask question Research Consctruct hypothesis Do the experiment Analyze whether your (check) hypothesis is true or not If its wrong then you need to make a new hypothesis and analyze where you did wrong in the experiment (think again)

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