Evaluation of existing off/online marketing activities Marketing activities refers to how to handle the marketing mix‚ which is‚ price‚ place‚ product‚ promotion in order to be able to market the product successfully. Tracking and measuring the performance of integrated marketing campaigns is very important in being able to work out the returns on marketing investments and whether or not the campaigns achieved its objectives and had any effect on customer or target audience. Therefore by evaluating
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EVENTS AND EVENT MARKETING GUIDE Events are about excitement‚ creativity‚ enthusiasm‚ and the generation of experiences and memories. Special events are strategic in building brand awareness‚ creating excitement‚ and developing tactical alliances in a marketing program. Events should be worthwhile to attract attendance and involvement. Strategic Event Marketing: is about reducing the risk of a negative outcome through the application of marketing methods‚ or by using marketing intelligence
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Justify the circumstances in a business situation in which you would use GEOS‚ LEOS‚ and MEOS. GEOs is short for Geosynchronous Earth orbits. The main applications it can be used for are signal relays for broadcast‚ Direct TV and cable‚ meteorology‚ and mobile maritime telephony. Leos which is short for Low Earth Orbits‚ are mostly used for data communications applications‚ including email‚ and videoconferencing. LEOs can also be used in pay per click advertisement‚ online analytics‚ and fraud
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process chosen for this particular event‚ and it will be specifying the sector of the market in which will be targeted to attract to the festival. It will also be discussing issues which may occur before‚ during and after the event and how it is best dealt with to overcome any problems which may be endured. It will include how to best promote the event by advertisement and how it will influence the attendance and success of the event. It will also show how other events like the food and drink festival
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Event Name: Reaching Your Destination Date: July 19th‚ 2012 Point of Contact(s): Purpose of the Event (Mission): “Reaching Your Destination” is a program created To give students the tools that they will need to build their brand and become marketable in the contemporary world; therefore‚ reaching their ultimate destination. Description of the Event: Many students have all the credentials to become an asset to any company; however‚ they are not recognizedby these corporations because of large
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Managing a Business Event P1: Describe the skills required of an event organiser In this section of unit 18‚ I have been asked to produce a presentation which includes the required skills and the role of an event organiser. If the event organiser has the right skills and is aware of their role then the event will be a successful one. Skills of an Event Organiser: If an event organiser is aware of his or her skills and adapt has the ability to adapt those skills to the preparation of the event then
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Promotional Activities Marks and Spencer Plc Section 1.0 - Introduction Throughout this assignment‚ I will be producing a plan of a promotion campaign for an existing business. I have decided to choose Marks and Spencer Plc. I will be looking at how Marks and Spencer use promotional activities and incorporate them into a promotional mix creating a vital choice in the success of the promotion campaign. As well‚ I will be considering whether promotional activities can affect a business’ final choice
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AND DISADVANTAGES OF leisure activities for children in the pacific]Abstract | Leisure activity is beneficial when managed and properly organised as they are in the traditional and cultural lifestyles of the Pacific. These conditions need to be adapted and maintained in modern and evolving cultures to maximise positive effects of leisure activities on children. | PLAN Type : Point by point method Title : The advantages and disadvantages leisure activities present to children in the Pacific
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Melbourne was held from 15 to 26 March 2006‚ it was the largest multi-nation sporting event of that year in Australia‚ 71 countries and 4500 athletes participated in total of 26 sports and 24 disciplines over 10 days of period (Lockstone‚ 2008). Melbourne is the second largest city in Australia‚ and it’s the capital city of Victoria‚ known as the city of fashion‚ gastronomy‚ greening‚ entertainment and sports event. Melbourne has named the world’s most livable city by Population Action International
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degree is made up of both academic and work based learning. The purpose of this report is to explain about the course‚ work placement and academic requirements. It will also explain why events are created and the purpose they serve in society. Findings The course The course consists of a number of core modules and may include optional modules. These are taken over two years which are based on a value of 15 credits‚ with one credit representing 10 hours of student study time (Warwickshire College‚
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