Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion‚ and place. However‚ in recent times‚ the 4Ps have been expanded to the 7 Ps with the addition
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5 CHAPTER TWO LITERATURE REVIEW 2.0 Introduction………………………………………………………………………6 2.1 Definition of concepts…………………………………………………………….6 2.2 Relationship between service delivery and performance…………………….......6 2.3 Effect of service delivery on performance……………………………………....7 2.4 Forms of services offered by banking institutions……………………………...7 2.5 Research limitations……………………………………………………...……..12 CHAPTER THREE METHODOLOGY 3.0 Introduction……………………………………………………………………...12
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Software / Payment counter The billing software that they use is good‚ though we need to be extra careful while the items we purchase are being billed. The executive at the counter most probably is extremely busy and tries his best to type in as fast as possible ending up in putting up wrong quantities…. Also be sure about the price of the particular item you have selected as they DO NOT HAVE REFUND policy. They don’t provide “cash back” services neither do they reverse your credit card entry…. All
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Assessment #1: Part B Prepare a staff manual a. Providing customer service Since our restaurant can exists only because of customers‚ and in particular repeat customers who voluntarily choose to return here and spend their money and time to our food‚ beverage and service. Without our customer we don’t have a restaurant‚ they are the only reason we are here. As a result‚ taking care of our customers is our highest priority‚ in fact a privilege‚ never an interruption. At our restaurant the customer
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of the current service concept at the North Ridge Lyceum Ltd. It is consists the findings of an analytical assessment of the school using the Flower of Service Concept. Supplementary services‚ which are the petals‚ rally around the core of the service which is used to augment the core service or business and also it adds extra appeal to the core. These supplementary service are grouped into two (2) * Facilitating supplementary service element * Enhancing supplementary service element. The report
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TQM IMPROVEMENT PLAN PAPER TABLE OF CONTENTS I. Executive Summary 2 II. Area Profile A. Vision Mission 3 B. Organization Structure 4 C. Address/Location 5 D. Products/Services 5 III. Competitors 8 IV. Statement of the Problem E. Objective 9 V. Date Gathering F. Questionnaire 10 G. Results and Interpretation 11 VI. Review of Related Literature 23
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The Secret Service was created in 1865 as a federal law enforcement agency within the Treasury Department. It derives its legal authority from Title 18‚ United States Code‚ Section 3056. It was established for the express purpose of stopping counterfeiting operations which had sprung up in this country following the introduction of paper currency during the Civil War (Treasury‚ 2002‚ Online). The Secret Service maintains its role as guardian of the integrity of our currency‚ but today also investigates
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BANKING SERVICES IN INDIA I. HISTORY OF BANKING IN INDIA There are three different phases in the history of banking in India. 1) Pre-Nationalization Era. 2) Nationalization Stage. 3) Post Liberalization Era. 1) Pre-Nationalization Era: In India the business of banking and credit was practices even in very early times. The remittance of money through Hundies‚ an indigenous credit instrument‚ was very popular. The hundies were issued by bankers known as Shroffs‚ Sahukars
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Service Industry in Context Euro Disney Introduction This assignment aims to define service industries and classify the key elements of Euro Disney by discussing competitors‚ product and service offering‚ characteristics‚ drawbacks and recommendations. Part A Euro Disney is a branch of the Walt Disney group and opened in April 1992 to join the Disney trend and fellow Disney theme parks in America and Tokyo. Disney land opened in 1955 on an 80 acre site in the suburban town of Anaheim. Euro
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