MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History‚ Position‚ Targeted Market‚ Goals Page 3 Northridge Earthquake‚ Crisis Page 4 Comeback Kid‚ Results of PR Campaign Page 6 Developing a Crisis Plan‚ Page 7 Crisis Team‚ Milestones for Communication
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the Declaration of Independence was adopted? (Wait for response) Yes! That’s correct! It was adopted in 1776. (Start proceeding) A total of 13 colonies lived under the British rule for many years but eventually they began to resent it. They wanted more power from the king so they represented themselves in the first continental congress. What do you think King George thought about the First Continental Congress? (Wait for response) Exactly‚ he was not happy about it at all and called them all traitors
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“THINK BEFORE YOU POST” This is really the golden rule of online communication. Online communication is instant‚ wide-reaching and difficult to retract‚ so you need to be sure you want it out there before you put it out there. A couple of seconds re-reading your post‚ thinking about the photo‚ or running the worst-case scenario through your head can save you a lot of real-life pain. The only person you can trust to keep your private photos private is you. Once you send them to someone else‚ they’re
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always been a major part of history. Slavery predates written records. There has been slavery in all of the major civilizations such as Rome‚ Greece‚ and United Kingdom. Slavery can still be found in some parts of the world such as South America. However‚ it is no longer a major source of labor. Most countries made slavery illegal in the late eighteenth century. Slavery‚ an important part of history‚ has been seen in all civilizations
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What do you believe about writing‚ and why? What do you believe about writing‚ and why? I believe that writing can be a great tool for everyone in order to express themselves freely. Not everyone is a writer; some people have to work at putting their thoughts and words together‚ before putting them to paper. We are all unique in how we express ourselves; some are just more creative than others. How do we as individuals‚ get to that point to be able to expand or elaborate further on paper
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Public Relations in the Hospitality Industry Public elations practices and principles Imani Laport Imani Laport Public Relations Practices and Principles Midterm Reaserch paper Public Relations in the Hospitality Industry Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s taken
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There is a place where I absolutely love being. It is a place that has had a significant impact on how I view the world and my life. While many people would feel uncomfortable in this place‚ I feel the love that flows within it and through it. In my sophomore year in high school‚ my Leadership class and I began volunteering at a center for special needs adults called Gatesway. In April‚ during my sophomore year of high school‚ one of my Leadership advisors informed me that I would be in charge
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The New Role of Social Media in Public Relations Brooke Tabaka Kent State University In today’s world‚ social media is becoming an increasingly important part of any business’s platform. Whether it is blogging‚ Facebook‚ or Twitter‚ many companies are starting to realize the importance and the advantages of these various tools. However‚ social media is becoming particularly important in Public Relations. A recent survey found that 35 percent of public relations professionals are spending at least
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The most popular events in Australia are unquestionably sporting events. The many sporting events which occur annually attest to the love affair Australians share with their sports and the sense of national/regional pride and unity of which it commands. The Australian Open‚ Formula 1 Australian Grand Prix‚ State of Origin‚ The Bledisloe Cup‚ the AFL‚ the Tri-Nation‚ Sydney to Hobart Yacht Race are few examples of Australia’s sporting events which dominate much of Australian culture and in turn vastly
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Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:
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