Executive Masters Program in Business Administration (E-MBA) (Semester I) Note :- Solve any 4 case study All case carries equal marks Case NO. 1 MARKETING SPOTLIGHT- NIKE Discussion Questions 1. What have been the key success factors for Nike? 2. Where is Nike vulnerable? What should it watch out for? 3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing? Case NO. 2 MARKETING SPOTLIGHT-
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HSBC Sources: Deborah Orr‚ "New Ledger‚" Forbes‚ March 1‚ 2004‚ pp. 72-73); "HSBC’s Global Marketing Head Explains Review Decision‚" Adweek‚ January 19‚ 2004; "Now Your Customers Can Afford to Take Fido to the Vet‚" Bank Marketing (December 2003): 47; Kenneth Hein‚ "HSBC Bank Rides the Coattails of Chatty Cabbies‚" Brandweek‚ December 1‚ 2003‚ p. 30; Sir John Bond and Stephen Green‚ "HSBC Strategic Overview‚" presentation to investors‚ November 27‚ 2003; "Lafferty Retail Banking Awards 2003‚" Retail
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Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography…………………………………………………………….. Page 10 Nike – Just do it Today Nike is a multinational corporation and also the leading
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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shifting and therefore Nike needs to shift too. Nike has a desire to develop greener‚ smarter and better products‚ communities and economies which is why “innovate for a better world” is important. Nike challenges and empowers their designers to consider the environmental impact of everything that are involved in developing a product. Their design called “considered design” is an idea about changing the design with reduction of waste and chemicals in the manufacturing process where they also reuse material
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
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Humiliation‚ verbal abuse‚ Threats of harm or abandonment; harassment‚ Prevention from receiving services or support‚ Deprivation of social or any other form of contact‚ Controlling‚ Intimidation. • Sexual - Such as: Sexual acts to which the vulnerable adult has not or could not have consented‚ or to which they were pressurized into consenting‚ Rape or sexual assault. • Financial - Such as: Theft‚ Pressure in connection with wills‚ fraud or exploitation‚ misuse of property possessions
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and protection in relation to | | |concept of safeguarding and the |vulnerable adults it is important to highlight that there is an overlap between the 2 concepts‚ the | | |concept of protection in relation to |differences are not as clear cut and established as perhaps first anticipated. The process of | | |vulnerable adults. |safeguarding of adults has stemmed from the overall fields of adult protection
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