acquired Thums up‚ Mazaa‚ Gold Spot where as PepsiCo grabbed Dukes Portfolio which has Dukes Mangola‚ Soda and other beverages. Marketing Strategy PepsiCo had advantage being first player which achieved from Joint venture between Punjab Agro Industrial Corporation and Voltas India Limited in 1988 .It had been sold as Leher Pepsi till 1991 .This has given advantage of Pepsi in understanding Indian Market this been seen in Marketing strategy differentiation. Where as Coca Cola Marketing Strategy
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Where have you Been Smooth Talking? In the short story Where Are You Going‚ Where Have You Been? By Joyce Carol Oates‚ the lifestyle of protagonist Connie is described. Connie was a typical 15-year-old. She was outgoing‚ fun‚ and social. She had the worst relationship with her mother and her relationship with her father was not explained because he was not home much. Connie’s main concern was boys; she would do anything to meet up with them. That is not always a good idea because you never know
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Coke vs. Pepsi As we all know‚ Coca-Cola and Pepsi have been rivals for centuries. While most people have their own preference on which cola they prefer‚ they have no idea what makes these two cola brands so similar yet so different. While both are similar in color and taste‚ the biggest difference between these two brands are their sugar level. Coca-Cola‚ the dominant coke brand‚ contains less sugar compared to that of Pepsi’s. Furthermore‚ these two world renowned colas are said to help regain
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The Two Sides of Connie ‘Narrative details in ’ Where Are You Going‚ Where Have You Been?’ The story ’ Where Are You Going‚ Where Have You Been?’ is about the fifteen year old Connie who is a girl struggling with her sexuality. The girl tries to be an adult and attractive‚ but at the same time‚ she hides her sexual side from her family. These two sides cannot remain separate from each other at all times and collide with each other‚ which this short story depicts. The main idea in this short story
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HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola‚ its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”. The author Susan Fournier‚ in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand‚ a part of everyone’s
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Directional Policy Matrix 1. Introduction Many large companies comprise several distinct divisions or strategic business units (SBUs). So one of the challenges facing the parent company of a multi-divisional company is to allocate resources to each division. So in order to make wise decisions on resource allocation‚ is there a tool that can assist senior executives determine the direction for each division or SBU? Actually there are two tools‚ the BCG matrix and the Directional Policy Matrix (DPM). We have
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Case 23: Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management In APA style Table of Contents Chapter Page 1. Abstract 3 2. Introduction 4 3. Issue Management 5 4. Crisis Management 7 5. Global Business Ethics 10 6. Stakeholder Management 13 7. Corporate Social Responsibility 14 1. Economic Responsibilities
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In Joyce Carol Oates’s “Where Are You Going‚ Where Have You Been‚” Arnold Friend‚ a conniving antagonist‚ charms a naive teenager named Connie into believing he will rescue her from her inattentive family. However‚ at the story’s climax‚ Connie fears for her life yet cannot resist Arnold’s temptations. Although details of Friend’s appearance‚ speech‚ and actions should warn Connie of his evil intentions‚ through Oates’s portrayal of Friend as a devil-figure‚ Connie is easily “conned” foreshadowing
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Coke commercial Vs Pepsi commercial Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink‚ especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product‚ the other would do everything possible to make something similar or better than the former. Making people‚ both old and young believe
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never-ending fantasy of being an adult. The seemingly carefree lifestyle of older kids seems to be impossible to wait on. 15-year-old Connie is no exception to this way of thinking. In a hurry to grow up‚ Connie‚ in Joyce Carol Oates’ “Where Are You Going‚ Where Have You Been”‚ naively executes the perfect role as an eager‚ under aged adolescent who lets her insecurities‚ dissatisfaction‚ and curiosities land her in irreversible danger. Most teenage girls in America are obsessed with their looks. If
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