Boston matrix (BCG matrix) At the end of the 1960s‚ Bruce Henderson‚ founder of the Boston Consulting Group‚ BCG‚ developed his portfolio matrix. The effect on the business world was dramatic. Henderson first came up with the concept of an experience curve‚ which differs widely from the learning curve‚ a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The experience curve does not have
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construct a BCG model for a company having multiple business org. and discuss the following strategies with example: 1) Market penetration 2) Market development 3) Product development 4) diversification ii : discuss related diversification and unrelated diversification. Here we construct BCG model for Unilever brand. Company’s mission: “we meet everyday needs for nutrition‚hygine and personal care with brands that help people feel good‚look good and get more out of life.” What is BCG model? The
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BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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"Where Are You Going‚ Where Have You Been?" By Joyce Carol Oates A short story titled "Where Are You Going‚ Where Have You Been?" tells a tale of an adolescent girl who suffers consequences of growing up in the unsupportive environment and the society preoccupied by the media. It is considered to be the most famous work of Joyce Carol Oates‚ an American writer‚ the winner of many significant literary awards and a two- time candidate for the Nobel Prize in Literature. The story was first
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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“Where Are You Going‚ Where Have You Been?” Paper “Where Are You Going‚ Where Have You Been?” is a short story that poses many questions centered around the protagonist‚ Connie and the antagonist Arnold Friend and his “comrade” Ellie. The fate of Connie at the end of the story is still up for debate after all these years after the story was published in 1966. The main question posed is who actually is Arnold Friend? Is he the devil or something else? The answer may never be fully known but in
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75 words‚ identify each of the following by author‚ title‚ and context‚ and explain what the lines mean. 1. Everything about her had two sides to it‚ one for home and one for anywhere that was not home...." The first quote is from “Where Are You Going‚ Where Have You Been?”‚ written by Joyce Carol Oates. It is in reference to Connie‚ who is a teenager. She is no longer a girl‚ yet she is not a woman. She would leave home she looking one way and arrive at her destination another way. 2. She would
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Language of Terror When a person is put in an incredibly horrifying situation where the outcome is unpredictable many physical and emotional changes take place. Joyce Carol Oates’s story "Where Are You Going‚ Where Have You Been?" places Connie‚ a typical teenager‚ in this situation. Throughout the story‚ occasionally using religious undertones‚ Connie’s language of a typical teenager gradually changes‚ from calm and somewhat curious to nervous and terrified. Early in the story on a
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Where Are You Going‚ Where Have You Been? “Where are you going‚ where have you been?” is a short story by Joyce Carol Oates about an average fifteen year old girl who is not unlike many other girls her age‚ she is self-absorbed‚ and has a “Nervous giggling habit of craning her neck and glancing into the mirror‚ or checking other people’s face’s to make sure her own was all right.”(Oates‚ 388) The story takes place in Middle America. Oates wrote “Where are you going‚ where have you been?”
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Where Are You Going‚ Where Have You Been? “Where Are You Going‚ Where Have You Been?”‚ is one of Joyce Carol Oates best short stories. Oates shows the reader what it is like to take things for granted and make mistakes through the main character‚ Connie. Throughout this story‚ Connie finds her identity and grows as a woman. In “Where Are You Going‚ Where Have You Been?”‚ Joyce Carol Oates shows us the struggle of a young woman dealing with her family‚ sexuality‚ and common mistakes that can be made
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